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Morin's earlier idea was that when Chinese cross-talk and magic were combined, the appeal would multiply exponentially.
Now, the reports from major newspapers and TV news channels had successfully proven Morin's prediction.
The elements of cross-talk brought joy to the audience, while also distracting them and building up the atmosphere, making the magic performance even more captivating.
The only downside was the potential for mistakes.
But even if a mistake was made, the comedic elements of cross-talk could be used to cover it up, creating a blend of truth and illusion that left others completely baffled!
Furthermore, Morin and Daniel were magicians who could use magic!
By incorporating some actual magic into their tricks, the combination of sleight of hand and real magic also made it difficult to tell the difference, leaving even so-called magic-debunking experts confused and unable to figure out what was going on!
As for why they didn't use magic for everything...
First, Daniel was too weak. If he used magic for every trick, he'd probably collapse halfway through the show.
Second, their magic needed a certain degree of cover. They couldn't completely detach from the realm of magic, not only because it would betray their identity as magicians, but also because it might attract investigations from relevant authorities.
Although Morin wasn't afraid of trouble, he wanted to avoid it as much as possible.
Of course, there was a crucial ultimate goal: to make money. If they continued to popularize this form of magic to build their reputation, Morin could use a much simpler and more profitable method: endorsements!
Can magicians make money through endorsements? Of course. But do brands usually seek out magicians for endorsements?
Very rarely. It's already difficult for a magician to achieve a certain level of fame. More importantly, most products can't be incorporated into a magician's performance!
It's safe to say that very few magic tricks are purely based on sleight of hand and skill. The vast majority rely on special devices, unique constructions, or special features such as optical illusions or hidden compartments.
So, if a magician were to endorse a product, they couldn't just have the logo printed on it, right? What would be the point of that?
Endorsements are meant to showcase a product's function to a large group of people, making them interested and promoting the product.
But a magician's props... are almost all custom-made! A brand's endorsed product can't be custom-made for a magic trick, can it?
After all, they have to consider the cost and sales profit, unless the magician's popularity reaches a global, phenomenal level where every word they say is repeated by thousands of people...
But at that point, aren't they just a celebrity? So why not just find a celebrity for the endorsement? This is why it's so difficult for magicians to get endorsements or to actively seek them out.
But for Morin, it was different. With the new form of magic he had pioneered, and the fact that he was a magician who could use real magic, it was incredibly easy to integrate products into his performances!
Take the "Magnificent Dinner" trick, for example. If the cutlery or food were replaced with branded products... would it be difficult?
Morin left his hotel and took a taxi to an address he had researched earlier. Endorsements, of course, needed to start small and work their way up.
To get major brands to invest in endorsements, he first needed to show them the potential benefits.
So, Morin chose a local company, researched its credit and product quality, and its current situation, then went directly to them the Seagull Shoes Company.
...
Bim Parson, the CEO of Seagull Shoes, sat in his office, his brows furrowed in worry. Starting from a small shoe factory and growing it to what it was today, it was no exaggeration to say that this company was the culmination of Bim's life's work.
But now, the company was facing a difficult situation. A while ago, Bim had decided to expand the company's operations and broaden its business scope.
However, he didn't expect to be jointly boycotted by other shoe companies when he tried to secure loans to buy the advertising space he had been eyeing.
The effective advertising slots were all snatched up by those companies, leaving Seagull only with some useless, leftover spots.
Advertising meant exposure, and in the age of traffic, without exposure, there was no traffic. The saying goes that good wine needs no bush, but you still need a lane to let the aroma travel.
There are products that can achieve that level of fame, of course, but Bim was well aware that his company's products were not among them.
Compared to other local companies, Seagull's products weren't much worse, but they weren't much better either...
Now, with all the valuable advertising channels either blocked or taken, how was he going to solve this problem?
Bim grabbed a few newspapers in frustration, scanned them, then tossed them aside. They were either filled with useless advertising spots with no traffic that would be a waste of money to buy, or the spots were too expensive to afford... Bim was feeling pretty down.
"Sir?" The assistant knocked on the office door timidly. "Someone is here to see you. He says... he wants to talk about an advertising endorsement."
"Advertising endorsement?" Bim's eyes lit up. "Show him in!"
Morin entered the office.
"Morin." Morin extended his hand.
"Bim Parson." Bim shook Morin's hand, then eagerly asked, "What did you mean by 'advertising spots'?"
"I read about Seagull's difficulties in some financial newspapers, so I came here specifically for that," Morin said with a smile.
"I have a very high-traffic advertising spot."
"A high-traffic advertising spot?" Bim pretended not to be too interested. "Please continue... And Mr. Morin, have I seen you somewhere before?"
"I guess so," Morin said, picking up a newspaper and easily finding the article about himself.
"I'm guessing you just glanced at it and moved on, right?"
"...It's you!" Bim looked at the picture of Morin and Daniel on the front page, with the large headline, and a light bulb went off in his head.
No wonder he looked so familiar he was the man on the front pages of all the major newspapers today!
It was just that Europeans often had trouble distinguishing Asian faces, and Bim had been in a foul mood, so he had only quickly scanned the paper.
"As you can see, I represent traffic. I am the best advertising spot," Morin said.
"Hmm... Mr. Morin, with all due respect, I'm aware you have a lot of traffic, but do you know why I never thought about asking you to endorse my products?" Bim sighed.
Although he was a bit disappointed, he didn't rush to send Morin away.
He explained, "Even though your traffic and popularity are high, first, I don't know if your next performance can maintain that level of popularity. Second, my company is a shoe factory. How would you endorse them? By performing magic with my shoes? That wouldn't showcase the product's function and wouldn't serve its purpose as an advertisement. Moreover, it could even affect the quality of your performance, which is almost inevitable."
Bim sighed increasingly as he spoke, feeling hopeless. Finally, he waved his hand. "Mr. Morin, I'm sorry, but I don't think I can invite you to endorse my company."
"Alright," Morin raised an eyebrow, not insisting. "If you're interested, maybe you can watch our performance first." Morin picked up a pen on the desk and wrote his number on the newspaper.
"Our next performance is tentatively scheduled for a week from now, so if you change your mind, you can call me anytime."
With that, Morin stood up and left the office elegantly. As he passed his female assistant by the door, he snapped his fingers at her and said a few words in a low voice.
On his way out, Morin snapped his fingers a few more times, saying things like,
"That was a great magic trick."
...
Back in his office, Bim sighed and shook his head. Subconsciously, he believed that investing in a magic endorsement would be a bottomless pit with no returns.
Just as he was racking his brain to find a solution to his problems, he suddenly heard a burst of snickering from outside.
It was just once, which was no big deal. But soon, the snickering turned into full-blown laughter and conversations, lasting longer and longer.
Bim was dumbfounded. "Me, the boss, I'm in here thinking hard about how to build a better future for all of you, and you guys are not only slacking off but also putting on a comedic show right outside my office, completely out in the open?"
Bim was furious. He shot up from his chair, strode to the door, and yanked it open, staring coldly in the direction of the noise.
But... although Bim had opened the door with a loud bang, it had no effect. The employees, including his assistant, completely ignored him and didn't even turn their heads.
Bim was speechless.
"Ahem!"
"Hmmph!"
"Ahem, ahem, ahem!"
Bim stopped himself from coughing and clearing his throat, afraid that if he continued, he would lose his voice before anyone turned around.
"What the heck are you all doing?" Finally, Bim couldn't hold back and roared.
"Oh, it's the boss?" The assistant finally turned around and saw Bim. However, to Bim's surprise, the assistant who usually spoke timidly to him not only didn't immediately turn off her phone and apologize, but she also waved to him with a confident gesture.
"Boss, come watch with us! This magic trick is amazing!"
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