(Anti-theft, to be released at the time.) Abstract: With the advancement of technology and the coverage model of intelligent networks, the rise of the game industry in recent years has been evident to the public. The spread of games is no longer confined to rigid promotional methods, and the influence of games has gradually extended to all aspects of life. Correspondingly, game companies need to continuously integrate resources, innovate, and improve performance in line with the rapid development of the times. A diversification strategy precisely caters to the planning needs and development goals within the game industry. Against the backdrop of economic globalization, diversification strategy, as a preferred mode of enterprise development, is also applicable to game companies. This article uses Sanqi Mutual Entertainment Company as an example to explain the impact of diversification strategy on the performance of game companies.
