(Anti-theft, to be sent later.) Abstract: With the progress of technology and the coverage model of intelligent networks, the rise of the gaming industry in recent years is evident to the citizens. The dissemination methods of games are no longer limited to rigid promotional modes, and the influence of games has gradually expanded to all aspects of life. Consequently, gaming companies also need to continuously integrate resources, innovate, and improve performance in line with the rapid development of the times. The diversification strategy precisely meets the planning needs and development goals within the gaming industry. Under the backdrop of economic globalization, the diversification strategy, as the preferred model for enterprise development, is also applicable to gaming companies. This article uses Sanqi Mutual Entertainment Company as an example to explain the impact of diversification strategy on the performance of gaming companies.
