Lately Li Li had been staring at the backend every day.
He discovered that the data had become abnormal.
The activity rate of TikTok had dropped significantly.
The technical department quickly identified the cause.
Ye Chen frowned. "a video platform is following our trend?"
He hadn't expected those guys from the video platform to be so shameless.
They were directly plagiarizing their work.
Previously, wasn't the video platform's main battlefield low-brow videos?
Yet now, they were actually following our trend.
Ye Chen suddenly understood.
Because TikTok appeared earlier, the user bases for TikTok and the video platform hadn't been clearly differentiated yet.
Therefore, TikTok and the video platform were currently competing on almost the same level.
Thinking this way, Ye Chen immediately realized what was happening.
Previously, he had been stuck in a blind spot.
In the past, the video platform's development eventually led it to become a hub for low-brow videos, so its user base became fixed.
That was why TikTok could occupy the market so quickly back then.
Ye Chen's eyes narrowed slightly. "Since you're targeting me, don't blame me for being ruthless and stealing your users."
For Ye Chen, this matter was actually a good thing.
Since they were competing on the same level, as a reincarnator, Ye Chen had countless classic successful video cases in his mind.
The video platform wanting to fight him—wasn't that just hitting a rock with an egg?
In fact, Ye Chen was very grateful that the video platform was copying TikTok.
If you want to snatch the meat from my bowl, don't blame me for not even giving you a chance to drink the soup.
Originally, the user bases of the video platform and TikTok were different.
The focus of both parties was also different.
The video platform reflected the lives of people at the bottom of society in third and fourth-tier cities.
TikTok focused more on the high-quality culture of the cities.
Now that both sides were at the same competitive starting point, it would be a matter of who could attract more users and followers.
Ye Chen had originally only wanted to take the high-quality route, but now that the video platform wanted to snatch his users, he was sorry.
I want both lines.
Since you want to block my path, I'll leave you with no path to take.
In his previous life, although Ye Chen browsed TikTok, he also spent plenty of time on Kuaishou.
Ye Chen was very familiar with some of Kuaishou's blockbuster works.
Ye Chen was confident that he could capture all the users in the shortest amount of time.
When that time came, the video platform would have nothing to do with it.
Thinking of this, a happy smile appeared on Ye Chen's face.
By then, the development of TikTok might even surpass the TikTok of his previous life.
Even Ye Chen couldn't imagine what level TikTok's market value could reach.
Maybe not just a hundred billion; it might even break through two hundred billion.
Ye Chen looked forward to the arrival of that day very much.
The opponent's counterattack gave Ye Chen inspiration, and of course, he couldn't let it go.
Ye Chen had already made up his mind; his dominance over short videos would start with defeating the video platform.
On the phone, Li Li was extremely anxious.
"Ye Chen, do you have a strategy to deal with this? Why are you just giggling?"
While Ye Chen was lost in his fantasies, Li Li was still on the other side thinking about the dream of monopolizing short videos.
Through the phone, Li Li could even hear Ye Chen's laughter.
Ye Chen smiled. "Uncle Li, don't worry. Since the video platform is playing dirty with us, don't blame me for being merciless."
"Uncle Li, I'll write a few short video scripts for you. Find people to film them immediately, put them on TikTok, and give them a push."
"In addition, let's adjust our short video recommendation mechanism as well."
Subsequently, Ye Chen explained his entire plan to Li Li.
For one video concept, Ye Chen had several teams film it, resulting in several different versions.
Furthermore, after users logged in, they could choose their preferences.
They could choose high-end urban quality videos or some crude rural videos.
Since Ye Chen had decided to take action against the video platform, he didn't intend to give them a chance.
Originally, if the video platform had developed for a few years, even TikTok would have had a hard time crushing it.
But now, the video platform was just starting out, and Ye Chen could smack it dead on the beach directly.
He wouldn't give it a chance to rise.
"Alright, Ye Chen, hurry up and get the plan out. I'll get people to work on it right away."
Hearing that Ye Chen had a countermeasure, Li Li let out a long sigh of relief.
"Okay, I'm going home to write it now."
Ye Chen said to Xia Yingluo, "Yingluo, I need to go back and do some work."
Xia Yingluo nodded obediently and said, "Mhm, I'll go back with you."
This time, Ye Chen's video plan was divided into two parts.
One part consisted of the previous urban high-quality formula videos, plus some people's daily lives, and elements like travel bloggers and singing bloggers were also added.
At the same time, Ye Chen added some more crude videos.
This way, he could capture both types of audiences.
In short, since he had chosen to snatch the video platform's users, he wouldn't hold back.
As for whether the video platform would follow the trend later, Ye Chen wasn't worried at all.
Anyway, Ye Chen had many ideas for video formulas in his head.
By the time you copy one batch, the next batch of blockbusters on TikTok will already be out.
This would result in the video platform only being able to follow behind TikTok's heels.
Eventually, they would become a knock-off of TikTok.
Over time, those users of the video platform would be snatched away by TikTok.
After all, who wants to always watch outdated things?
Therefore, if the video platform wanted to develop by only following TikTok's lead, it would eventually lead to its demise.
People can watch the latest stuff; why should they wait for you to follow the trend?
At first, everyone might tolerate it, but later, users would become more and more disappointed.
Finally, they would throw themselves into TikTok's embrace.
Ye Chen felt a bit of sympathy for the video platform.
Meeting him was just their bad luck.
He didn't want anyone to be on par with him and seize his market.
What Ye Chen wanted to do was make TikTok the sole dominant force and monopolize the market.
"Right, Uncle Li, recently you can find some movie and TV stars to collaborate with and have them join our TikTok."
"I believe that with these stars, our TikTok will attract even more fans."
Ye Chen thought for a moment and made another suggestion to Li Li.
In his previous life, the addition of trending stars did indeed increase TikTok's attractiveness.
So, Ye Chen naturally couldn't let go of this market.
Li Li's eyes also lit up.
"As expected of Ye Chen, you're too amazing. Why didn't I think of that? I almost forgot we could invite stars for endorsements."
Li Li couldn't help saying, "Ye Chen, you're too incredible."
Ye Chen said, "Uncle Li, the stars can be those who are currently popular, or those who have faded a bit but were once very famous."
"Ah, faded stars? Is there still a need to find them?"
Ye Chen smiled and said, "Uncle Li, as people get older, they always like to reminisce about the past, don't they?"
"So, popular stars face the younger groups, while those past stars are for attracting the middle-aged generation."
In his previous life, Ye Chen certainly knew that in the short video market, popular stars and those faded stars both had a market.
Don't forget, TikTok is aimed at all age groups.
Maybe those faded stars aren't popular now.
But they can evoke the memories of those middle-aged people in their thirties and forties.
"Alright, then I'll try it according to what you said."
Li Li thought about it and decided to listen to Ye Chen and give it a try.