For the past few years, Adidas had always held Giant Yao in high regard, maintaining an excellent partnership with him.
In the last two years, however, both Giant Yao and Flying Liu have been plagued by injuries, and their influence and commercial value have started to decline.
And at this very moment, Wang Shuo burst onto the scene in the Bundesliga!
After hearing Beckenbauer's high praise for Wang Shuo, Herbert Hainer immediately instructed the Football Division to launch a new round of market research on the player, spanning from the Greater China Region to the entire Asian market.
And now, lying before them was a thick stack of research reports.
The report on top detailed how Wang Shuo had just signed three lucrative sponsorship deals in China in quick succession.
But that wasn't the main point.
What truly surprised the Adidas senior executives was that these three sponsorship deals had been hand-picked from over a dozen other serious offers.
