Even the advertisements were to be custom-made for him.
Simply put, the sincerity Adidas showed was in offering to elevate Wang Shuo's status.
Hearing this, Herbert Hainer also realized how tricky the situation was.
Adidas's performance in the Greater China Region during the first half of the year had been subpar, and Nike wasn't having an easy time either. They hadn't achieved any growth, but had merely stayed flat.
This meant both sporting goods giants had to make a move.
In recent years, China's domestic sports brands had been developing better and better. If they didn't take this seriously, they would sooner or later be squeezed out. Losing the Chinese market was a price neither could afford to pay.
"Hurry up. No matter what, we have to finalize Wang Shuo's contract renewal as soon as possible!"
Hainer recalled Beckenbauer's assessment of Wang Shuo.
In last year's European Golden Ball Award rankings, Wang Shuo was 11th.
