It was founded in 2008, a joint venture between Bart Honnef University and the German Football Association.
Their goal is to develop and introduce more high-tech equipment for football training, with the aim of promoting it to teams worldwide.
The industry in Germany also had high expectations for this cross-disciplinary collaboration.
And their debut product was this very training room, called the "football robot."
The concept for the training room was inspired by a ball machine.
Simply put, the walls of the room are constructed from special panels. Each panel can open, and behind it are two ball-launching machines.
When a player stands in the middle of the room, a random panel lights up and opens, and a machine launches a football.
Almost immediately, another panel lights up and opens, and the player must pass the ball into that new opening within a set time.
