But they were all very well-designed, with high-quality materials and craftsmanship.
Every new release was an instant bestseller.
Most importantly, after designing them in her studio in Germany, she had them manufactured in factories in China and then exported them to be sold in Europe.
As a shareholder, she was also the designer and personally handled all the important aspects, like product selection and choosing models.
For promotion, besides modeling the clothes herself, she also used her connections to give many pieces to her friends in the fashion industry, who would then wear them out and about.
This saved a huge amount on promotion and marketing expenses.
As a result, her profit margins were extremely high.
She reinvested all of last year's profits.
But this year, Lina Gerk said that so far, she had already earned at least two million euros in just six months.
Apparently, some large chain stores had even started contacting her about potential collaborations.
