"Stay calm, let's see how Chairman Wang handles it."
"Calm my ass, my capital is thin, I want to return the goods."
"Stupid! Even if you want to return goods, you have to wait until after the press conference. Only if sales are truly bad, then talk about it."
"You're the stupid one. There's still hope if you return now. By then, if Meiyou's 'Pure Desire' style is unsellable, everyone will collectively return, where will your chance be?"
"Damn, you have a point, I want to return the goods too!"
...
A similar scene was happening across the country. Many distributors and agents had thoughts of returning goods and getting refunds.
Many people were even loudly demanding returns in large dealer groups.
There were also major clients who directly sent emails, called the headquarters, or even directly approached Chen Chuanqing.
This gave Chen Chuanqing an immense headache, forcing him to approach Wang Yi:
"Chairman, many major clients are subtly and indirectly asking me if they can cut part of their orders. And some smaller clients are directly asking for refunds. What do you think..."
Song Sining frowned slightly:
"These agents are truly ungrateful. For such a small matter, they're already clamoring for returns and refunds, incapable of great responsibilities. At the previous dealer conference, they kept talking about being Meiyou's partners and strategic allies, but now..."
Wang Yi, however, was unfazed:
"These distributors and agents, to put it nicely, are strategic partners, allies. To put it bluntly, they are opportunistic groups. If there's profit, they are our partners. Once there's no profit, they immediately turn hostile."
"So, there's no need to be too good to dealers, nor to be completely open with them. When our profits are high, we can help them make money; squeezing them a bit more doesn't matter, they'll still beg to cooperate."
"If profits are low, and the returns we bring them decrease, we need to offer more concessions so they can make money, only then can cooperation be maintained."
"These people are all shrewd and very realistic."
Chen Chuanqing nodded:
"What about these refunds..."
Wang Yi smiled slightly:
"They are shrewd and realistic, so we also need to set rules. Directly inform all dealers that all refund requests will be approved. Goods must be returned to the warehouse within one week, and full refunds will be processed within half a month of receipt.
According to the contract, for breach of contract returns, all return costs will be borne by the dealer, who will also be placed on the group's blacklist, permanently losing their dealer authorization, agent authorization, and franchisee authorization, with no future cooperation ever!"
"Won't such a penalty be a bit too severe..."
Chen Chuanqing's expression changed dramatically, and he couldn't help but ask.
Wang Yi waved his hand:
"No rules, no standards. Dealers are like reeds swaying with the wind, they always bully the weak and fear the strong. If Meiyou can't set rules, dealers will ride over us in the future. At the slightest sign of trouble, they'll demand returns and refunds, force us, and shift their loyalties. Conversely, if we establish rules, in the future when problems arise, with huge costs involved, dealers will have to weigh their options and won't dare to act recklessly!"
"To put it plainly, dealers are ungrateful wolves, they can never be fully tamed. Only rules can keep them in check!"
"This time, all wavering dealers will be tallied. All who apply for refunds will be kicked out and blacklisted. In the future, any money Meiyou makes will not be theirs!"
"Understood!"
Chen Chuanqing said no more and immediately went to execute the orders.
Soon, this news rocked the entire dealer and agent network, causing another huge uproar:
"Full refunds, with dealers bearing the shipping costs, this is reasonable and shows Meiyou's conscience. But to directly cancel my agent qualification, cancel my dealer qualification, put me on Meiyou's blacklist, and never cooperate again! Isn't this too ruthless? I won't be able to be a Meiyou agent anymore? Meiyou is too overbearing! Chairman Wang is too ruthless!"
"Exactly! I spent 300,000 on store renovations, and quite a bit on manager training. He says I can't do it, and I can't do it. Is there any justice left?"
"I'm only returning a portion of the goods, why am I directly blacklisted and completely banned?"
"Nonsense, you're already wavering and wanting to breach the contract to return goods, why would Meiyou keep you as a partner?"
"Dealers are Meiyou's strategic allies. Those who waver are not worthy of being Meiyou dealers."
"Wanting to return goods on one hand, and wanting to be Meiyou's agent to make money on the other? Where's such a good deal? If I were Chairman Wang, I'd also clear you all out!"
"Chairman Wang's meaning is simple: either don't return the goods and firmly be a Meiyou agent or franchisee. Or return all goods, get on the Meiyou blacklist, and stop cooperation. It's one or the other, no 'having your cake and eating it too'."
"This is too harsh. Isn't this forcing us? As a Meiyou agent, we can't even return goods? Overbearing, too overbearing!"
"Overbearing my ass. You all have the contracts signed with Meiyou, go check them yourselves! You breach the contract, and you don't want Meiyou to hold you accountable? That's laughable."
"That's the logic, but it can't be followed exactly. There has to be some human touch, right?"
"Human touch? If everyone relies on human touch, what's the point of laws?"
"You guys, whoever wants to return, return. I'm not returning anyway. I'm just a displaced resident, not very educated. Last year, I used 1 million in demolition compensation to become a Meiyou agent, and Meiyou helped me earn 4 million. I'm grateful to Chairman Wang, he's my great benefactor! This year, I'll continue to be an agent. I've used all 5 million to order goods. Even if Meiyou doesn't sell well and I lose money, I accept it!"
"I'm pretty much the same. In these past few years, doing other businesses, I wouldn't say I lost money, but I didn't earn much. Last year, I became a small regional agent for Meiyou and made a killing, with net profits upwards of 10 million. This year, I'm planning to go big. It's best if you all return your goods and exit Meiyou, so I can become a city agent! Hahahaha."
"I'm thinking the same thing. Taking the money earned last year and investing it this year, taking it a step further."
"I don't believe in Meiyou, but I believe in Chairman Wang. Chairman Wang is a god; whatever he does, it succeeds. I'll just follow Chairman Wang. Last year, I was a Meiyou agent. This year, if there's a chance, I'll also be a Zhenyou agent. If Chairman Wang gives me the opportunity, I even want to be an agent for Xingyi phones next year."
"Crazy, you're all crazy. Aren't you afraid of going down a dark path?"
"What's there to be afraid of? Do you really think you're better than Chairman Wang? Can you succeed without Chairman Wang? Idiots!"
"Exactly. No matter how much money you made as a Meiyou agent last year, it wasn't your own ability; it was choosing the right brand and following the right person. Now, if you return goods, leave Meiyou, and leave Chairman Wang, that's when you'll truly be going down a dark path."
"That's right, if you want to return, then return. The market you vacate, I'll take. The agencies you give up, I'll seize. I believe in Chairman Wang."
...
All of a sudden, the public opinion in both large and small dealer groups changed.
Before the blacklisting policy, many distributors and agents were thinking of returning goods.
But with the blacklisting policy, most quieted down.
Being a Meiyou agent was so profitable, few genuinely wanted to give it up.
Especially those distributors, agents, and franchisees who had made a lot of money were afraid of being blacklisted and quickly changed their tune.
Not only did they stop talking about refunds, but some even declared that if others withdrew, they would seize the opportunity to expand.
One can only say the situation changed too quickly.
Liu Zhixuan looked at these group chats, a pretty curve forming on her lips:
"My idol is still amazing. With one move of 'stopping cooperation', those dealers who wanted to return goods were all scared into silence, hahaha. Amazing!"
Thinking this, Liu Zhixuan took a screenshot of the group's messages, wanting to send them to Wang Yi, but then felt that this kind of tattletale behavior was a bit shameful.
When she was in elementary school, she hated people who tattled.
But this matter concerned Meiyou Technology, and the chairman was so good to her!
Not only did he help her parents get revenge, sending that villain Hu Zixuan to jail, he also hired a top lawyer from the Imperial Capital to defend her mother.
In the end, her mother was only sentenced to one year and would be out soon.
Hu Zixuan, however, was sentenced to life imprisonment and deprived of political rights for life!
She could never forget that day when her mother smiled while accepting the verdict, not only completely escaping Hu Zixuan's controlling clutches but also avenging her father's blood feud!
And after her mother went in, Wang Yi not only didn't bully her while she was alone and helpless, or seize her family property.
He also made her the dual general agent for Meiyou and Zhenyou in Gusu Province, and arranged for professionals to help her manage her business.
So much so that without her mother's help, Liu Zhixuan earned even more, more in one year than in the past five years combined!
When she visited her mother in prison, Zhang Chuanfang heard about this and felt that Liu Zhixuan had latched onto the right person, even wanting her to work hard and strive to get into Wang Yi's bed!
There was no other way; such good men were too rare.
If there was a real chance to get him, it would be even more important than getting into Tsinghua University!
"Sigh! Ever since I clung to Chairman Wang's thigh, my career, wealth, and future have all been wonderful. I cannot forget this kindness."
Thinking this, she still sent all the screenshots to Wang Yi:
"Congratulations, Chairman, the situation is under control. Most of them won't return goods, and many are even thinking of taking the opportunity to expand! There are also a few who have been instigating returns, likely misled by others!"
Wang Yi looked at the message history and chuckled:
"This girl, Liu Zhixuan, has grown up!"
The large dealer groups were relatively quiet.
But what was happening in those smaller private groups was hard to say.
With Liu Zhixuan's intelligence, Wang Yi had a clearer picture. He then looked at Chen Chuanqing:
"Investigate these instigators and see if they are genuinely acting for themselves or being incited by others. Previously, other brands collectively copied Meiyou's 'Pure Desire' style, and now this dealer refund controversy—someone is clearly behind it!"
"Chairman, are you talking about HM? Or even Zara?"
Chen Chuanqing was startled.
Wang Yi smiled slightly:
"Eight out of ten, it's them. Go investigate and see. Also, record those who are instigating, and those who are easily incited. We'll settle accounts with them later."
"Understood!"
"As for those who still want refunds, hurry up and arrange for them, let them return the goods, and absolutely don't give them a chance to change their minds,"
Wang Yi said with a smile.
It was just a small disturbance. Wang Yi hadn't even made a move, and they were already wavering, asking for refunds, and even betraying. Such people don't even deserve to be Meiyou dealers.
"Okay."
Chen Chuanqing nodded and immediately went to handle it.
In the end, only a very small number of agents and franchisees chose to get refunds, while none of the provincial and city-level distributors did.
These people had large businesses and much experience, so they naturally wouldn't be scared by current minor setbacks.
Thus, the dealer refund controversy was largely diffused, its impact minimal.
Upon receiving this news, Urias was furious:
"Fuck! These people are truly unreliable. After all that fuss, only so few franchisees requested refunds, what's the use? The impact on Meiyou Technology is too small, at most a few stores closing, no substantial impact."
His subordinate sighed:
"There's nothing we can do. They still can't bear to give up Meiyou's agency rights. Even knowing they might incur losses, they don't dare to request refunds and cancel cooperation."
Urias grew more and more angry the more he thought about it:
"Useless! Tell them not to be afraid. If they lose Meiyou's agency rights, we'll give them HM's agency rights!"
His subordinate, however, shook his head:
"It's useless. Since HM was severely hit by Meiyou last year, its sales in Xia Country have already been cut in half. Our own stores are constantly closing down, so why would they be willing to become HM agents?"
"I..." Urias opened his mouth but was unable to retort.
Why did he think a few store closures by Meiyou Technology were harmless?
Because HM had already closed dozens of stores!
"Sigh! It seems we can't make trouble with Meiyou's agents anymore. I was still thinking of instigating agents to return a lot of goods, then buying a trending topic to expose it, making the whole world laugh at Meiyou!"
Urias sighed:
"It seems difficult now. But it doesn't matter. Meiyou's 'Pure Desire' new products haven't even launched yet, but the market is already flooded with copycat 'Pure Desire' styles, which is enough to give Meiyou a hard time. Besides, we still have a backup plan! Hahaha!"
"President is brilliant!" the subordinate flattered: "This time, Meiyou will definitely be hit hard."
"Everything arranged?"
"All arranged!"
"Then let's just wait and watch the show, hahaha!" Urias was in a good mood, saying sinisterly: "I've been preparing for this day for a long time. Chairman Wang, just you wait. Hahaha!"
That night, news items rushed to the trending topics:
[The charm of 'Pure Desire' style remains strong, major brands are launching 'Pure Desire' dresses!]
['Pure Desire' style is popular nationwide, seen everywhere online and offline.]
[More brands, higher cost-performance, which 'Pure Desire' style will you choose this year?]
As soon as these news items were released, they quickly topped the trending searches, and the comments below became lively:
"Huh? Haven't Meiyou's 'Pure Desire' new products not been released yet? How come so many 'Pure Desire' styles have appeared?"
"Don't mention it, these aren't Meiyou's 'Pure Desire' style, they're all from other brands."
"Other brands' 'Pure Desire' style? Knock-offs of Meiyou's?"
"Exactly. It's well-known that the 'Pure Desire' style originated from Meiyou. Besides Meiyou and Zhenyou, all others are knock-offs."
"It can't really be called a knock-off, can it? After all, there are so many brands, and many of them are big names."
"Yes, this is subjective. But other brands are really cheap."
"Although I know buying other brands' 'Pure Desire' style is a bit improper, for the sake of saving a few hundred, it's acceptable."
"And this isn't really a knock-off, is it? It just means the 'Pure Desire' style is too successful."
...
Looking at these public opinions, all the brands and businesses that had followed the 'Pure Desire' trend changed their expressions dramatically.
They never expected Song Sining to be so assertive, not suing them, but instead directly blasting them and labeling them as knock-offs!
This was equivalent to all the trend-following brands being branded as "knock-offs."
You have to know that users who buy branded clothes care about their image and are most afraid of fakes.
Simply put, wearing "adidiaos" is worse than wearing Shuangxing!
At least no one laughs if you wear Shuangxing, but wearing fake sneakers or "adidiaos" is different; it becomes everyone's laughingstock.
Song Sining publicly blasted and defined them as knock-offs at the press conference. This matter would definitely trend, and most users would likely be disgusted by the trend-following brands and give up buying them.
In that case, the trend-following brands would face a tragedy!
In response, many brands were furious but helpless.
What they didn't expect was that this was just the beginning!
Song Sining waved her hand:
"To allow more people to afford genuine 'Pure Desire' style, this year Qingyou will launch a large number of high-quality new products, offering the best products to our vast number of fans with the most attractive prices, exquisite designs, and top-grade fabrics!"
"Whoosh!" Applause erupted, and everyone was full of anticipation.
"As for how attractive the prices will be?"
Song Sining paused, then smiled and said: "As attractive as the brands that copy our Meiyou, or even more attractive!"
"Whoosh!" Applause thundered throughout the venue, and everyone was excited.
"As for the number of new styles?"
Song Sining extended a fist: "100 styles!"
"A full 100 brand new Qingyou 'Pure Desire' style dresses, priced from 159 to 299, please feel free to choose!"
The applause thundered again, and many fans in the audience couldn't help but stand up.
For a moment, many fans were excited, but the hearts of the major brands grew cold!
(End of Chapter)