The bullet comments exploded even more!
"100 new Qingyou pure desire style products, priced at only 159 to 299! They're crazy, Meiyou Technology is crazy!"
"With so many new Qingyou products at such low prices, who would still buy those counterfeit brands?!"
"Buying counterfeit brands is for cheapness, but now authentic Qingyou is even cheaper than counterfeit brands. President Song isn't leaving any way out for the counterfeit brands!"
"Qingyou is a sub-brand of Meiyou, with guaranteed quality and after-sales service. Those small counterfeit brands are not only unreliable but also more expensive and embarrassing to wear. Only a fool would buy them."
"Meiyou Technology launching 100 low-priced Qingyou pure desire style new products all at once is a price war, aiming to completely eliminate the copycat brands!"
"As expected of Meiyou, as expected of President Song, so powerful, haha!"
...
Song Sining smiled slightly:
"Is everyone still worried that Qingyou's new products are all unattractive styles? And that the materials aren't good enough?"
"Yes!" Everyone nodded in agreement.
All products have always been categorized into different grades.
Qingyou, as Meiyou Technology's lowest-end brand, always had the least attractive styles, the most outdated designs, and the most ordinary materials.
After all, it was cheap, which couldn't be helped.
Song Sining waved her hand:
"That's impossible. This time, all one hundred new Qingyou products have comprehensively upgraded styles, even comparable to many Meiyou and Zhenyou styles from last year. The materials have also been fully upgraded; even materials used for high-end clothing have been brought down to Qingyou!"
"Really?" Everyone was incredulous.
Song Sining waved her hand grandly:
"For the specifics, please watch live, and we've invited our design team to explain!"
With that, the lights focused on the runway.
Models, one by one, walked onto the T-stage wearing Qingyou's new products.
The designers explained simultaneously, detailing each item's design elements, materials...
On the large screen behind them, every detail of the pure desire style dresses was fully displayed.
Suddenly, many consumers became excited:
"Oh my god, the first outfit is a Qingyou style? How can it look so similar to last year's Meiyou 899 style? The material is the same, but it's only 299!"
"The third one is as beautiful as Meiyou's 599 style from last year, but it's only 199!"
"Crazy! Meiyou Technology has transferred all of last year's high-end Meiyou pure desire style dresses to Qingyou, and the price is hundreds cheaper!"
"The seventh one is very similar to last year's Meiyou 999. I couldn't bear to buy it then, but this year Qingyou is 299, I must buy it! Thank you, Chairman Wang!"
Everyone was thrilled, pulling out their phones and starting to place orders.
That's right, no matter how good Meiyou's designs were last year, they were last year's products and were outdated.
Hundreds of brands counterfeiting Meiyou's pure desire style were based on Meiyou's 399-999 products, counterfeiting and modifying them, then selling them for 199-599.
Since they all did this, Wang Yi naturally wouldn't give them a chance.
He simply slightly modified all of last year's Meiyou styles, launched 100 new products, transferred them to Qingyou, and priced them at 159-299!
Selling them even lower than counterfeit brands means not giving them any way to survive!
This would leave all counterfeit brands' products unsold and stuck in their hands.
As for counterfeit brands continuing to lower prices and promote, it wouldn't make much sense.
Firstly, their costs were fixed. Meiyou had more factories and larger shipments, so its raw material bargaining power was naturally higher.
For the same fabric, a small brand's lowest purchase price might be 50, while Meiyou, needing large quantities, could push it down to 20!
In terms of production costs, Meiyou used hanging assembly lines, and each pattern could sell tens of thousands of pieces. Whether outsourced or produced in-house, costs could be minimized, even one-third of a small brand's costs.
Coupled with Meiyou Mall's own channels, sales costs were also low.
As a result, Meiyou's total cost was much lower than those small brands, allowing them to crush them in a price war.
For the same product, Meiyou could sell it for 159 and still net a profit of 80.
While competitors selling for 159 could only make 50 and still not sell them!
If they continued to lower the price to 99, there would be no profit!
Small brands couldn't afford hanging production lines and didn't dare to produce on a large scale at once. They could only rely on manual production, where the manual cost of one piece was tens of yuan. Adding logistics costs, sales costs, packaging and shipping costs, and return costs, it would directly be over a hundred yuan.
The result was that without lowering prices, they couldn't sell; lowering prices meant no profit, and they still might not sell well.
It can be said that when Meiyou chose to wage a price war, even if competitors copied them, they had no way out!
Business warfare is that cruel.
Like the automotive industry in the previous life, as domestic new energy vehicles like BYD waged price wars, they directly crippled joint ventures and severely damaged BBA (Mercedes-Benz, BMW, Audi).
In 2018, a Mercedes-Benz C Class cost 380,000 yuan landed.
In 2024, a Mercedes-Benz C260L only costs 290,000 yuan landed.
As for Audi and BMW, one can only say they were even worse off.
The Audi A6, originally positioned a tier higher, saw its price collapse to around 300,000 yuan.
The BMW i3, once three to four hundred thousand yuan, is now 190,000 yuan!
When industry leaders like BYD started price wars, other brands generally had a tough time, with many even counting down to their demise.
Similarly, when Meiyou Technology began a price war with Qingyou, directly transferring Meiyou's designs and materials from last year to Qingyou, those competitors who counterfeited the pure desire style were all ruined.
Even competitors who didn't counterfeit were struggling.
To put it plainly, the Meiyou pure desire style only started in 2011, and by 2012, it began a major purge, sending off a host of competitors.
Originally, Wang Yi didn't want to be so ruthless, nor did he want to act so early, believing in leaving a margin for future encounters.
According to Wang Yi's plan, a price war to clear out competitors would be more appropriate next year or the year after.
But who would have thought that competitors were eager to counterfeit and court disaster? So, Wang Yi could only launch the price war early and send them off ahead of schedule!
These one hundred low-priced Qingyou items were the first big move!
This shocked and angered major brands:
"It's over, there's really no way out. The genuine products are selling cheaper than our counterfeits, it's truly over."
"We thought Meiyou would position this level of pure desire style in the mid-range, selling for 300-1000, but they've pushed it down to 159-299. They're crazy! Absolutely crazy!"
"Such good designs, such good materials, yet sold at such low prices. We wouldn't make any money. Meiyou Technology has a large scale, so they have profits. We can't keep up at all."
"Yes, our costs are high, we can't afford a price war at all!"
"It's over, the goods I ordered are probably stuck in my hands."
Major brand merchants were filled with lamentations.
However, it wasn't just the counterfeit brands that were stunned; even Meiyou Technology's distributors were shocked.
They never expected the selling price of these one hundred new Qingyou products to be so low!
Because all of Meiyou Technology's physical stores used a unified inventory management system, sales prices and promotional prices were set by Meiyou headquarters, and terminal stores had no right to lower prices or offer promotions.
For example, for a 159 yuan style, their purchase price was 109 yuan!
Normally, the system price would be at least 199 yuan, but it was only selling for 159 yuan!
And for the 299 yuan style, the purchase price was 209 yuan, normally selling for at least 399 yuan, but it was only selling for 299 yuan!
It could only be described as incredible.
In response, many distributors were bewildered, but then they became excited.
Although this pricing strategy meant lower profit per item, sales volume could be much higher!
Originally, everyone was worried that the pure desire style would be slow-selling, leading to too much inventory and products getting stuck in their hands.
But now, with a large-scale price reduction across the entire series, products would surely sell out quickly!
Not only did this completely solve the inventory problem, but it also allowed them to earn more—it was simply a stroke of genius.
As a result, distributors who were originally worried about ordering too much now regretted not stocking enough!
After all, being cheaper than counterfeit brands, the Qingyou series was definitely going to sell out.
However, for the high-end Meiyou series, everyone still had some concerns.
Song Sining smiled sweetly:
"That concludes our discussion on the Qingyou series. One hundred brand new and attractive pure desire style dresses are now available on Meiyou Mall, Meiyou International, Meiyou offline flagship stores, exclusive stores, authorized stores, as well as e-commerce platforms like Taobao, JD.com, and Amazon. We welcome everyone to shop."
"Next, we will release Meiyou's new products!"
"This year's Meiyou new products have all been completely redesigned by our elite design team at Meiyou Technology. Not only have the styles and materials been comprehensively upgraded, but even the wearing experience has been perfected across multiple dimensions."
"Each new product, after multiple rounds of refinement, had its design finalized. Then, the design team and experience team personally wore them for several days, experienced them firsthand, and after further improvements, they were successfully launched!"
It was precisely because this year's Meiyou series featured entirely new designs.
Therefore, Wang Yi modified last year's Meiyou series slightly and released them under Qingyou to wage a price war.
There was no other way; in the fashion industry, new trends emerge every year.
Competitors who followed trends were all based on last year's styles, so they wouldn't impact Meiyou's new collection.
Then, as usual, a fashion show showcased Meiyou's new collection one by one.
Alongside the models, spokesperson Ye Xiaohe also appeared.
For such a major launch event, Ye Xiaohe, as the spokesperson, would always attend.
Watching the new Meiyou products, netizens were excited:
"Indeed, it's a brand new design, much improved from last year."
"As expected of Meiyou, it never disappoints. Although it's much more expensive than the Qingyou series, it's more fashionable."
"Time to chop off my hands again! This time, a little less: first buy two new Meiyou items, then three new Qingyou items. That should be enough to sustain me!"
"Indeed, for the pure desire style, Meiyou is still the one to watch! Both the styles and materials have improved significantly from last year. Even if it's expensive, I have to buy it."
"Buy new, not old! Go straight for Meiyou!"
"Last year's dresses no longer suit this year's me, so I can only buy new ones."
...
Ye Xiaohe, dressed in a Meiyou pure desire style outfit, smiled slightly:
"Thank you all for your support of Meiyou. Fifty pure desire style new products are all online. Welcome to shop!"
Wang Yi was in a great mood, watching the skyrocketing data in Meiyou Mall's backend.
Without any surprises, both Qingyou's new products and Meiyou's new products were once again hot sellers.
The difference was that Qingyou's new products appealed to consumers with last year's popular designs + extremely high cost-effectiveness.
Meiyou's new products, on the other hand, made consumers unable to resist and enthusiastically splurge with their brand-new designs + most fashionable elements.
Many competitors were staring dumbfounded:
"Qingyou's prices are lower than ours. Our counterfeit Meiyou styles from last year will probably be stuck in our hands. But it's okay, we can continue to counterfeit this year's new styles and keep selling them at low prices!"
"Yes, I think so too. If we counterfeit them now, they'll be on the market very soon."
"For this year's new styles, Meiyou sells for 399-999, but after we counterfeit them, we can sell them for 299-599. We won't have to worry about selling them at all!"
"That's right, let's do it! The money lost on last year's counterfeit styles, we can earn back by counterfeiting this year's new ones."
However, just as these people were feeling optimistic, Song Sining changed the subject:
"To give everyone more choices and more new products, Meiyou will undergo a complete reform this year. Starting in April, a large number of new products will be launched every month for everyone to choose from!"
Song Sining spoke calmly, but major competitors were dumbfounded.
Counterfeiting takes time.
From getting Meiyou's styles, pattern making, slight modifications, delivering to the factory, the factory sourcing raw materials, and arranging production—all of this takes several days.
After production, transporting and distributing goods to various dealers also takes several days.
Dealers then distributing to terminal stores and stocking them in malls takes a few more days.
At the terminal, there's still promotion and sales... which also takes time.
All of this combined, half a month is gone!
But Meiyou Technology launches new products every month, which means their counterfeit products would be outdated before they even sold out, and Meiyou's new products would already be here.
What would they even sell then?
The peak season for dresses is only a few months. With Meiyou doing this, their counterfeits can't keep up.
Moreover, Meiyou's strategy of fifty new products every month directly leads to market saturation, so even if they counterfeit them, they won't sell!
Clothing is all about economies of scale.
If you counterfeit too little, costs are high, and profits are low.
If you counterfeit too much, you can't sell, and you're stuck with inventory, which is even more troublesome.
It's a huge problem; they're truly leaving no way out!
The dealers who had initially found a way out began to despair again.
But Meiyou's dealers were excited. With this pace and consumer response, sales were absolutely no longer a concern.
Originally, they were somewhat worried about Meiyou's new products, fearing that continued high prices would make them difficult to sell well.
Now it seemed completely unnecessary!
As long as the dresses were attractive enough, people would buy them, even if they were expensive!
Female consumers, especially, are driven by emotion and visuals.
As long as there's enough visual impact, they must get that dress, and even if they're financially constrained, they'll find a way to make it work.
Ye Xiaohe continued:
"Last year, our Meiyou pure desire style underwear, stockings, and pajamas were also very popular among consumers. In fact, I personally like them very much."
"Hahahaha!"
Everyone present laughed.
Ye Xiaohe said gracefully:
"Therefore, at this new product launch, in addition to new Meiyou pure desire style dresses, we have also launched brand new pure desire style pajamas, pure desire style underwear, pure desire style panties, and pure desire style stockings!"
As she spoke, a series of new products were projected onto the large screen behind her, playing in a loop.
At once, many female consumers' eyes sparkled, and male consumers were instantly invigorated.
"Meiyou truly understands us men. With this pure desire style underwear, won't we have to take at least 6 extra classes every month?"
"Damn! I wonder why I've lost weight recently? It's all my wife's fault, always wearing Meiyou pure desire style pajamas. Who can resist that? I must buy new ones this year!"
"That's right, the old ones are good, but you get tired of seeing them too much. Meiyou releasing new products now is truly a godsend!"
"Last year's pure desire style underwear doesn't suit this year's wife. I must buy new ones! Placing an order now!"
"I'm not even choosing styles anymore, just pick the right size and get one of each."
"For a moment, I actually understood my wife."
"Honestly, they're reluctant to buy pure desire style dresses. But for pure desire style underwear, they'll get one of each. Truly..."
...
Watching these bullet comments, the dealer group also became lively:
"I told you, this pure desire style underwear, pajamas, and stockings are bound to sell like hotcakes. Luckily, I went all-in."
"Me too, I stocked more pure desire style underwear and stockings than dresses, hahaha."
"It's simple: if a female customer buys five pure desire style dresses at once, spending thousands, her husband will definitely be upset. But if she buys two sets of pure desire style underwear and stockings as well, then, guaranteed, her husband will be beaming with joy."
"Look at your behavior, but you deserve to make money. Indeed, men understand men best."
"Hahahaha, sister, you should learn from this!"
...
Liu Zhixuan watched this scene, her cheeks slightly flushed, muttering to herself:
"Is Chairman Wang like this too? Probably not, my male idol is much more promising than them."
"With this, the Meiyou new product launch is concluded. Thank you, Xiaohe, thank you!"
Song Sining smiled slightly, shook hands with Ye Xiaohe, and saw Ye Xiaohe off the stage.
Then, she changed the subject:
"Next, we begin the Zhenyou launch event. Please welcome Zhenyou spokesperson, Liu Shishi!"
As soon as Liu Shishi stepped onto the stage, the audience below erupted.
The bullet comments were also filled with endless praise.
Last year, "Scarlet Heart" was a hit across the entire internet, causing Liu Shishi's already high status to skyrocket, making her a top-tier star and one of the "Four Little Dan actresses."
Zhenyou's sales also surged as a result.
"Good morning, everyone. I am Liu Shishi, the spokesperson for Zhenyou."
Liu Shishi greeted the crowd:
"Today, Zhenyou has also brought a large number of new products."
"They are all brand new designs, more youthful, more fashionable, more elegant, and more charming."
"The Zhenyou design team not only focuses on design and details but also conducts extensive research on materials, ultimately selecting the most suitable top-tier materials for everyone."
"For example, high-count cotton and linen materials are deeply loved by users worldwide. For this, this year we are once again launching 20 new pure desire style designs made of high-count cotton and linen materials."
As Liu Shishi spoke, models wearing Zhenyou dresses made of high-count cotton or linen walked onto the stage.
High-count cotton and linen are considered ceiling materials for ordinary clothing, but they are only entry-level materials for Zhenyou.
Therefore, their prices range only from 1099 to 1799.
"Many users also prefer higher-end triacetate and silk materials. For this, we have also launched a large number of pure desire style dresses made of triacetate and silk!"
Liu Shishi spoke, and as the models showcased the garments, she introduced each one meticulously.
These clothes were visibly more beautiful than the Meiyou pure desire style, and the materials were more premium, making everyone's eyes light up.
But the prices were also astonishingly high.
The cheapest triacetate dress started at 1999 yuan, with higher ones costing four or five thousand, or even six or seven thousand.
Such exorbitant prices were breathtaking yet daunting.
At this price point, in this era, it was destined to be truly high-end, a light luxury item, unaffordable for ordinary people.
But wealthy women and big bosses didn't care.
Whether it was wealthy women buying for themselves or bosses buying for their mistresses, they were all generous spenders.
The Zhenyou silk series and triacetate series were the best choices.
They were as expensive as European and American light luxury brands, but their materials and designs were clearly much more high-end than those international big brands.
After all, even Gucci or Chanel items costing four or five thousand wouldn't be entirely made of silk or triacetate.
On the contrary, many of these luxury brands also used low-end fabrics, and some fabrics could only be worn once.
If washed even once, they would probably be ruined.
They claimed that their brands were only meant to be worn once and didn't need washing...
In reality, it was just poor material and fabric, lacking the most basic quality of clothing.
Sure enough, the applause for Zhenyou's high-end series was much less.
It exceeded the purchasing power of the general public, especially in 2012, when a Zhenyou silk dress costing four or five thousand yuan, equivalent to two months' salary, was unaffordable for most people with monthly incomes of two or three thousand.
In fact, last year Zhenyou products also had high overseas sales and low domestic sales.
In 2012, the domestic economy was not yet developed. There was nothing that could be done about it.
Suddenly, the bullet comments became very interesting:
"Alas! The Zhenyou series is truly beautiful, I really like it, but I really can't afford it."
"It's not that Zhenyou isn't good enough, it's just that I'm not a rich woman!"
"Hope my husband gets rich soon, so I can upgrade from Meiyou to Zhenyou too!"
"The Zhenyou pure desire style dresses look great, but they're too expensive. At most, I'll grit my teeth and get one for an anniversary!"
"It's not that Zhenyou isn't good enough, it's that Meiyou offers better value for money!"
...
Wang Yi sighed as he looked at these bullet comments:
"Indeed, Zhenyou's consumer base is still wealthy people in China and developed countries in Europe and America. For the general public, the pressure is immense."
After all, one Zhenyou silk dress could buy a Xingyi phone. If someone bought several sets a year, most people couldn't afford it.
But those brands counterfeiting Meiyou found a business opportunity:
"Consumers like Zhenyou pure desire style dresses, but they can't afford them. If we counterfeit them, then slightly modify them and sell them at half price, wouldn't that be huge profit?"
"Absolutely. Qingyou is now cheaper than our counterfeit brands, so we can't deal with that. Meiyou is all new products, launched every month, so we can't deal with that either. Only Zhenyou has high profits, so we can definitely counterfeit it!"
"Right, let's do this. Let's partner up, work together, and then sell them under our own labels."
"Good!"
However, just as everyone was in a good mood, Song Sining smiled slightly:
"Thank you, Shishi. With that, this press conference is drawing to a close. But we have one more most important guest about to appear!"
Instantly, the lights flared, illuminating the stage, revealing a figure from behind.
"Who is that?"
"Looks like a foreigner!"
"Hiss! The back looks a bit familiar, very familiar. Is it that... person?"
"Could it be a spokesperson invited by Zhenyou?"
Song Sining smiled slightly:
"That's right, she is the spokesperson for our Meiyou Technology Group, international superstar, Grammy Queen, Taylor Swift! Welcome, Taylor Swift!"
"Hello everyone!"
The music started, and Taylor Swift sang her hit song as she walked onto the stage.
The audience erupted, and the bullet comments exploded:
"Oh my god, it's really Taylor Swift!"
"Taylor Swift is the spokesperson for Meiyou Technology Group? That means, besides Ye Xiaohe and Liu Shishi, Meiyou and Zhenyou also have international superstar Taylor Swift as a spokesperson!"
"Oh my heavens, how can we possibly compete with this?"
"We can counterfeit Meiyou's pure desire style, but we can't counterfeit Taylor Swift!"
"Exactly, we can't possibly invite an international superstar of Taylor Swift's caliber to be our spokesperson, can we? That's unrealistic, I couldn't afford it even if I sold my company!"
"Meiyou Technology is too crazy, they even managed to invite Taylor Swift. It's over, we can't compare at all."
"Taylor Swift's influence is terrifying. Meiyou and Zhenyou will probably quickly become top international brands. There's no point in us trying to counterfeit or follow the trend anymore; we're simply not on the same level."
...
At this point, those brands were utterly desperate.
Taylor Swift's appearance, a dimensionality reduction strike, plunged them directly into despair.
But the vast number of consumers went completely wild!
(End of Chapter)