It has to be said that "The Purge" is the first time that Page Pictures has promoted the movie on such a large scale, which is even more intense than the promotion before the release of "Juno".
After all, the film's commercials were featured on America's Got Talent.
For a time, both Disney's "Hercules" and Columbia's "My Best Friend's Wedding" were suppressed by "The Purge".
This has made many companies angry.
Especially those small Hollywood film companies that are already struggling to survive!
Pineapple Film Company.
It is a film company with Malaysian capital and has been established in Hollywood for over a decade. Located in Burbank, it employs over 50 people and primarily invests in and produces live and video films.
Mueller, the boss of Pineapple Film Company, is not willing to be inferior to others.
Now, after shooting offline movies for more than ten years, I want to do something big, and this time I plan to release a theater movie during the summer vacation.
——"Foreign Women"!
Well, this was the first theatrical film produced by Pineapple Films, and they invested $3 million in production costs and $2 million in marketing.
The investment scale of 5 million US dollars is also considered a "high" investment compared to many small film companies in Hollywood.
This is indeed the case. The total cost of the films produced by Pineapple United Film Company over the years is only 6 million US dollars.
The investment in one movie now almost catches up with the total of their previous investments.
This made all the employees of Pineapple Film Company extremely excited, or rather, encouraged!
But...
Now they wish they could die!
"Damn Page Pictures, how shameless! How can they be so shameless as to promote their movie on America's Got Talent? Isn't this promotional strategy asking us to die?!" Boss Mueller was furious.
The other employees of Pineapple Film Company were also filled with indignation and resentment.
"Despicable!"
"Page Pictures should be banned from Hollywood!"
"That's right!"
"It would be fine if we were bullied by the six major Hollywood film studios, but what the hell is Page Pictures?!"
...
"I hope their new movie, The Purge, will flop!"
Sometimes people are just like that. When a small company is bullied by a big one, they get angry, but they also understand. It's only natural for a big company to bully a small one. But when a film company that was once on the same level as them turns around and bullies them, it becomes hard for them to accept.
This is like two neighbours with similar wealth. One day, one of them becomes rich. The other one will be indignant and even curse.
Anyway, because of the massive publicity for Page Pictures' "The Purge," Pineapple Films was jealous!
I'm jealous!
...
Cosmic Films.
The name is so big that it can scare people, but in fact, KWD Films has a very low status in Hollywood and is a bottom-tier film company. It may even be inferior to Pineapple Pictures, which is also a bottom-tier film company.
"Too rampant!"
Heravi, the owner of Cosmic City Films, angrily cursed, "Page Pictures' publicity is simply disrupting the market. Who does it think it is? Is it one of the Big Six Hollywood studios? How dare they promote it so loudly? Aren't they afraid of being choked to death?"
Hrawi was, of course, furious.
Because his company recently produced a movie, and it was released at the same time as "The Purge".
Seeing other people's movies being so popular, he was of course anxious.
Jealousy is one thing, but the most important thing is interests!
To be precise, it was Kyle who blocked other people's path to wealth!
You know, although Hollywood in the 1990s produced many blockbusters and good films, the output of bad films also reached a new height.
There's a popular saying in Hollywood right now.
"As long as a movie can be released in theatres, no matter how bad it is, there will be audiences who will buy it. Even if the online box office is not strong, the offline market is enough for the film company to make a small profit."
It was this irresponsible attitude towards the audience that caused a large number of Hollywood film companies to collapse in the late 1990s.
....
Touchstone Pictures.
It is also a well-known Hollywood film company and is considered a leader among second-tier film companies. Especially after joining Disney, it has been doing well in recent years.
But today, Touchstone's executives are angry!
"Who the hell is Page Pictures?"
"They just made a lucky movie called 'Juno,' and now they dare to promote their new movie on such a large scale. They don't take the Big Six in Hollywood and us seriously!"
"That's right!"
"If they make such a big deal about it, where will we put our upcoming new movie, Kingsman: The Golden Circle?"
Touchstone Pictures is a big company. Even though it is just a film company under Disney, its strength is not weak. At least the movies they release can cover the entire United States.
They certainly have reason to look down on Page Pictures!
Blocking someone's path to wealth is like killing their parents and abusing their wife and children.
Now that The Purge is being promoted so enthusiastically, how can Touchstone Pictures not be annoyed?
Their angry saliva almost drowned Kyle!
....
Walt Disney Studios.
Compared with Pineapple Pictures, Cosmic City Pictures, and Touchstone Pictures, Disney is one of the real overlords in Hollywood.
Disney, with a market value of tens of billions of dollars, has been in some chaos recently due to struggles among the group's top management, but it is still one of the real kings that can overlook many film companies.
Just when their new movies "Hercules" and "Air Force One" were about to be released, a movie "The Purge" suddenly appeared to disrupt the situation, and its popularity was quite high, which made them feel a little uncomfortable.
In their eyes, this was just a little kid holding a wooden sword and provoking a fully armed and strong soldier!
Isn't this courting death?!
Apart from the other six major Hollywood film studios, Disney has never been afraid of anyone else.
So this time they plan to teach Page Pictures a lesson.
For example, call the cinema first.
However, they were dumbfounded by the result.
"No way!"
"Our theatre chain has already signed an agreement with Page Pictures. You're making me breach the contract. Damn it, you're not even responsible for the liquidated damages? That's not how you play it."
"Well, still no."
"Page Pictures and Paramount have a cooperation agreement. I can't afford to offend you Disney, but I can't offend Paramount either!"
The heads of major cinema chains have rejected Disney's unreasonable demands.
Although Paramount's influence in Hollywood in recent years is somewhat weaker than that of other major companies, it is not something that their theatre chains can afford to offend. Of course, even if they are not afraid, there is no need to make enemies, don't you think?
That's right!
Long before the second large-scale promotion of "The Purge", Victor signed a supplementary agreement for a new film on behalf of Page Pictures and Paramount.
The main purpose is to prevent theatres from deliberately reducing the screening schedule of "The Purge"!
To this end, Worldwide Pictures voluntarily gave up several percentage points of profit in the overseas distribution agreement signed with Paramount.
Kyle was heartbroken about this, but in the end, he chose to support Victor's decision.
A weak country has no diplomacy!
It is universal in any field.
Currently, Page Pictures is weak and must rely on Paramount, which is a last resort. But the results are good, at least the pressure on the theatre chain has indeed been reduced a lot.
The rise of "The Purge" is unstoppable!