"Humura! Homura! Homura!..."
Nanaya felt that even the craziest "Star Wars" fans could not compare to the devoted "Madoka Magica" fans they were meeting now.
The crew's convoy was completely surrounded by these fans, stuck on the road and unable to move at all.
"Tell the girls that they are not allowed to get out of the car or open the windows at this time. Otherwise, it will easily lead to an uncontrollable stampede."
Nanaya asked Bali to call the girls one by one to warn them, while he turned around and looked behind to check the specific situation.
Today is the day when the crew of "Madoka Magica" came out together to do a promotional program.
When we arrived, everything went smoothly because everyone arrived early.
But when they were leaving, the crew's car was unable to drive away normally because the fans were too enthusiastic.
The craziest ones are the fans of Madoka and Homura.
The car that Yumi and Tohsaka Rin were riding in was surrounded tightly, and it seemed impossible for them to break out on their own.
Of course, the driver can also choose to crash out directly.
Then Nanaya would take the driver to court on charges of murder.
Fortunately, the event organizers had anticipated such a situation and had asked the police to maintain order on the scene, so the situation did not turn into the worst direction.
But even so, the car moved very slowly.
After Yumi and Rin's car was stuck and unable to move, other people's cars were also surrounded by fans one after another.
"Don't think about leaving anytime soon."
Nanaya looked ahead through the windshield and saw that the road was completely blocked by movie fans.
"I'm a little envious of Cameron now."
When the movie "Avatar" became a huge hit, it happened to be hit by a blizzard.
It's already quite tiring for movie fans to just go out and watch a movie, so how could they have the energy to surround the film crew?
Of course, one of the reasons may be that the focus of Avatar's publicity is not on the actors.
Fortunately, not many people paid attention to the car that the director and his two assistants were riding in.
Compared to Sera who was frowning in the driver's seat, Nanaya was in a good mood.
Although the enthusiasm of the fans at the scene exceeded expectations, as long as the crew members did not do anything irrational, at least there was no need to worry about their lives being in danger.
But it was really boring to just sit in the car and wait, so Nanaya simply started discussing work with Bali and Ryan.
He already had the first week box office data, the unprecedented number of theaters that an original film opened in, and the unprecedented opening record for an original film.
The impressive data of "Madoka Magica" also proves that strong marketing does have a positive effect on movie box office data.
It also indirectly proves that Nanaya's great efforts and all the trouble he put in were not in vain.
However, considering that "Madoka Magica" will need to break the record of "Titanic" and challenge the record of more than 2.7 billion US dollars set by "Avatar" in the previous life.
Nanaya believed that he would continue to lead the entire crew and use all available means.
After talking about the box office for a while, Nanaya asked, "Bali, do you have the data on the first weekend's peripheral sales?"
"I just received it when you were making the announcement. Want to see it now?"
Bali took the briefcase, rummaged through it, and found a document.
The road outside was almost blocked, Nanaya withdrew his gaze.
"Just tell me."
"This is just a rough report from Washimine Entertainment."
Bali didn't read the report, as she had already memorized all of its contents.
"In the past three days, not counting our image licensing commissions for the catering industry, Madoka Magica's peripheral products have sold a total of about 67 million US dollars in North America!"
Nanaya's eyes lit up immediately.
You know, the first weekend box office data of "Madoka Magica" was only more than 20 million US dollars more than this.
He quickly asked, "What are the best-selling items?"
"Magical Girls Soul Gem Ornaments sold approximately $25.4 million. It was the best-selling product; the second-best-selling product was Magical Girls Rings, which brought in approximately $13.8 million."
"Then there are the dolls and stuffed animals of the girls, and QB's pillow."
"QB's pillow?"
"yes."
The corners of Bali's mouth curled up slightly, and she seemed to have an urge to laugh.
"It is said that many people buy them home to use as sandbags to vent their anger."
"…"
Nanaya could only give an awkward yet polite smile.
"So is there a ranking based on role classification?"
"Some."
Bali nodded. "The best-selling products are those of Homura Akemi, followed by Mami Tomoe, and then Madoka Madoka."
Nanaya interrupted her: "Is Luvia so popular?"
"You can't say it's high." Bali looked at Nanaya with some admiration, "After all, when you buy peripherals for the other four people, you always think that you have to buy at least one pair, right?
At this point, she looked up at Nanaya and said, "For fans who are short of money, at least they don't have to worry about pairing when buying Mami Tomoe merchandise."
"You are really worthy of being called Nanaya." Ryan teased, "You will never let go of the last dollar in any fan's pocket."
"You two..."
"By the way, the model sales of the character Kamijou Kyousuke you played also ranked in the top ten."
"Oh? It seems that I am also very popular." Nanaya was in an unexpectedly good mood.
Bali's eyes gleamed, "That's not the case. Kamijou Kyousuke's doll functions similarly to QB's pillow."
"…"
Nanaya thought it would be better not to ask in what way they were similar.
"Speaking of which."
Ryan seemed to have thought of something interesting, she chuckled and poked Nanaya's arm.
"The studio recently received a large number of razor blades sent to someone?"
"Blades? Are there bullets?"
Nanaya's heart immediately became nervous.
In Europe and the United States, being hit by razor blades and bullets is no joke; you may actually be threatened with death.
In my previous life, the seven nights of the Aurora shooting in "The Dark Knight Rises" are still fresh in my memory.
Ryan shook her head. "No, after all, they don't really hate you. But the story you wrote is really upsetting, so they sent you some razor blades as a token of encouragement."
Nanaya complained: "This doesn't look like encouragement to me at all!"
"I don't think it matters." Ryan said with a smile, "I might even earn some extra peripheral fees by selling those blades."
"That's not peripherals at all. And we've already received so much that we can sell it for money..."
Nanaya pinched his brows and retorted weakly.
In his previous life, Nanaya heard a joke that Gen Urobuchi wrote too many "heartwarming" stories.
Fans loved him so much that they sent him a large number of razor blades.
In the end, Gen became the richest man in the world by selling razor blades.
Even though this was a joke from beginning to end, Nanaya never thought that selling razor blades could actually make money.
It is true that the world is full of wonders.
Nanaya finally decided to put all these trivial things aside and continued to discuss the sales of "Madoka Magica" peripherals with Bali.
In fact, what Bali mentioned is only a very small part of the film's huge group of peripheral products.
There are so many products that "Madoka Magica" can be used in, even if we don't count the image licensing negotiations that Washimine Entertainment is currently conducting with major manufacturers.
There are hundreds of products directly related to the film.
In addition to various movie props and dolls, there are also various daily necessities printed with the images of the Five Colors Team characters.
This time, Washimine Entertainment can finally experience the pleasure of becoming Disney.
Just for the towels printed with the five magical girls, they have divided them into various types such as organic colored cotton towels, cut velvet towels, jacquard towels, antibacterial towels, etc. and licensed them separately.
At first, those manufacturers thought that Washimine Entertainment was crazy. Who would sign such a sick authorization?
But after the popularity of "Madoka Magica" became popular, these manufacturers came running over again and said, "Boss, whatever you say is what they do."
However, this time Washimine said very happily that the previous contract was before the movie was released.
Now that the film has been released, the licensing contract method has been modified to only authorize one person at a time.
In other words, if you want to get all the authorizations from the five-member team, you have to sign five separate contracts.
Faced with such unfair terms, these manufacturer representatives can only swallow their anger.
After all, if they don't sign, there will be many manufacturers who want to take over.
Who told me that I didn't recognize the gem before the movie was released? Now I can only eat the bitter fruit.
Nanaya naturally wholeheartedly agreed with Washimine's approach.
I spent so much money and energy on "Madoka Magica".
Now is the time to reap the fruits of victory.
"There is one more situation."
Bali added, "The supply of the most popular products is a bit tight. Washimine is already working hard on production and distribution."
Nanaya felt a little strange: "I remember that we had stocked up in major cities before?"
Bali replied: "Judging from the current sales data, it still feels like it's not enough."
There is no other way around this. Washimine certainly cannot invest all of his working capital into the production of peripheral products related to "Madoka Magica".
After all, there is always a certain risk in film investment, and no one can guarantee whether a film will be a big hit.
The same situation exists both in terms of box office and surrounding areas.
Even if Washimine trusts Nanaya very much, it is impossible for him to invest all his resources on him.
That's not how you run a company.
Besides, even if he really trusted Nanaya unconditionally, Nanaya himself could not accurately predict which peripherals would be more popular.
Therefore, even "Madoka Magica" has far more advance inventory of peripheral products than other ordinary movies.
But for the current irrational market, it is actually limited.
Fortunately, with the current strength of Washimine Entertainment and the current peripheral sales data.
Nanaya believes that the problem of tight supply will be resolved soon.
After all, both he and Washimine had waited too long for Madoka Magica to make money.