(Anti-theft, will be sent later.) Abstract: Accompanied by technological progress and the coverage model of smart networks, the rise of the gaming industry in recent years has been witnessed by the public. The dissemination methods of games are no longer confined to stereotypical promotion models, and the influence of games has gradually expanded to various aspects of life. Correspondingly, game companies also need to continuously integrate resources, innovate, update, and improve performance with the rapid development of the times. The diversification strategy perfectly aligns with the planning needs and development goals within the gaming industry. In the context of economic globalization, the diversification strategy, as a preferred model for enterprise development, is also applicable to gaming companies. This article exemplifies the impact of the diversification strategy on the performance of gaming companies by taking Sanqi Mutual Entertainment Company as an example.
