(Anti-theft, will be sent later.) Abstract: With the advancement of technology and the coverage model of intelligent networks, the rise of the game industry in recent years is evident to the public. The dissemination methods of games are no longer confined to rigid promotional modes, and the influence of games has gradually expanded to various aspects of life. Correspondingly, game companies also need to continuously integrate resources, innovate, and update to improve performance in line with the fast-paced development of the times. A diversification strategy precisely meets the planning needs and development goals within the game industry. In the context of economic globalization, the diversification strategy, as the preferred development model for enterprises, is also applicable to game companies. This article explains the impact of diversification strategy on the performance of game companies using Sanqi Mutual Entertainment Company as an example.
