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"For Stark Pictures, we will mainly focus on these two directions." Rowan set the tone. "At the same time, the investment amount for fantasy blockbusters is huge, ranging from 60 to 70 million dollars, and up to over 100 million dollars. So we will first focus on the lower-cost 'youth musical' plan."
"Yes, there is indeed nothing wrong with the current plan and strategic direction, but..." Sheryl Sandberg stopped here, looked at Rowan, and said bluntly: "Specific projects cannot be carried out by strategic thinking alone."
Rowan looked at Sheryl Sandberg and laughed deeply, which surprised her and asked, "Sid, is it you?"
Rowan turned around and pulled out several printed scripts from the desk, then slammed them on the reception table. "Here are the main films in the musical project. The High School Musical series, Step Up series, Camp Rock series, GLEE series, Lemonade Mouth, and Pitch Perfect series."
"You, you have written all the scripts?" Although Sheryl Sandberg had heard of Rowan's title of Mozart in the world, she also knew that he had published 6 books in the first half of this year alone, and all of them were in the top 30 of the New York Times bestseller list.
But that's how people are. There are some things that you don't realize how obvious the gap is until you see it with your own eyes.
"Don't be so surprised. It's not something I wrote just now. I wrote these in the past." Rowan said nonsense seriously.
"That's amazing," Sheryl Sandberg exclaimed. "How come you have such a brain? I heard that many artists always run out of inspiration when they are creating."
Rowan tilted his head and thought for a moment, then continued with a serious nonsense, "I don't know, I just wrote it down when I thought of it, just like Mozart touched the piano and Picasso picked up the paintbrush."
"Forget it, I don't understand the world of genius." Sheryl Sandberg said speechlessly.
"Oh, by the way. The musicals here have a special feature, and I have made a subdivision." Rowan said.
"Subdivision?"
"Singing and dancing, singing and dancing. I combined the two in High School Musical, but from then on, Step Up focused on dance, while Camp Rock and Lemonade Mouth were, of course, rock bands; and GLEE and Pitch Perfect were completely switched to a cappella," Rowan explained succinctly.
"Well, this kind of segmentation can indeed gradually promote the evolution of the market, allowing us to make the musical market bigger and deeper." Sheryl Sandberg nodded in agreement, and then she asked, "So will our next movie be a youth musical?"
"No!" Rowan shook his head firmly. "If we only shoot youth musicals, then it's true. But we don't. We have bigger ambitions. We have plans for large-scale fantasy films, which require us to be able to master the CG special effects required by fantasy films!"
"So our next film will combine the needs of young audiences with the special needs of fantasy films, such as CG special effects, sets, costumes, special effects makeup, etc." Rowan smiled mysteriously, "As for what kind of film it is, please allow me to keep it a secret for now."
Sheryl Sandberg showed a helpless expression, "You really have a bad taste, Rowan."
"Haha, many people say so." Rowan smiled proudly.
"No, I didn't praise you at all," Sheryl Sandberg said, covering her forehead.
"Then this is the end of Stark Pictures," Rowan said.
"So what's next?" Sheryl Sandberg asked.
"Imagine TV!" Rowan said with his eyes shining. "First of all, I want to say that the speed and efficiency of TV stations in creating profits is much higher than that of movies. So in my opinion, a healthy TV station is the foundation for an entertainment group to survive."
"I also learned about this before I came here. Now the revenue of North American TV stations has reached tens of billions, while the revenue of film companies is still around twenty or three billion." Sheryl Sandberg also nodded.
"Yes, it can be said that if it weren't for the unique locomotive effect of movies, which can generate huge industrial chain revenues in videotapes, toys, clothing, image sales, brand endorsements, etc., the film companies would have been trampled underfoot by the TV industry long ago." Rowan also said with a smile, "But as long as TV stations are managed properly, the stability of their revenues cannot be compared with movies."
"So that's why you value TV so much?" Sheryl Sandberg asked back.
"That's right. And at this stage, because of issues such as ratings and release dates, even if we have made a good movie, we will have to wait for half a year to a year before it can be released. And after the release, it will take more than ten weeks or even dozens of weeks to fully recoup the box office revenue." Rowan said, touching his chin.
"And this is assuming everything goes well and the box office makes a lot of money," Sheryl Sandberg reminded.
"That's right." Rowan nodded. "But it's different for TV stations. Compared to making a movie, the cost of producing a program is lower, and the broadcast time is more flexible."
Sheryl Sandberg nodded and said, "What about the specific content?"
"I've analyzed it carefully. Although the TV stations seem to have a wide variety of programs and all kinds of content, there is only one thing that can truly influence the development of a TV station - TV series (American TV series)!" Rowan said confidently.
"Series? Can the development of a TV station be determined by TV series alone?" asked Sheryl Sandberg.
"It's actually very simple. Look at the ratings and rankings." Rowan said, "NBC is now ranked first among the four major TV stations. The reason why it can suppress other competitors is all due to a trump card series - 'Friends'! Before 'Friends', NBC was never a ratings champion, but now it has dominated the North American TV network for several consecutive years."
In fact, what Rowan didn't say was that after the end of "Friends", NBC immediately fell from its perennial leader position to the bottom of the four major television networks, a tragic experience.
Later, CBS, which owned the king of American TV series "CSI: Crime Scene Investigation", developed a series of spin-off series based on this ace series, and then dominated the North American ratings championship throne for nearly ten years after NBC.
From this we can see that instead of spreading your energy and trying to do everything like those big TV networks, it is better to focus on entertainment programs.
"So we're going to make series? Yours?" Sheryl Sandberg asked.
"Those are indeed the best blueprints, but at this stage we have to start with TV shows." Rowan shook his head and said, "Not only because the cost is lower and the time is faster, but also because our production capabilities are not strong enough at this stage and need a training process."
"So we will start producing series (American TV series) from the end of next year, and this year and next year will focus on TV shows." Sid took out another plan and handed it to Sheryl Sandberg.
She opened it and saw several pre-planned TV shows: "Who Wants to Be a Millionaire?, Survivor, Big Brother."
After a quick glance, Sheryl Sandberg immediately discovered that these shows all had extremely eye-catching explosive content. "Did you come up with all this, Rowan?"
"No, 'Who Wants to Be a Millionaire' and 'Survivor' were bought from British TV stations, and 'Big Brother' is an entertainment program derived from a sociological experiment at a local university by a Dutch TV station. I saw the related scientific reports and sent someone to buy it back." Rowan explained with a shrug.
"Among them, only "The Nobleman Jon" is something I thought of. Actually, I saw some news reports saying that white-collar workers in big cities don't have time to date because of their busy work, so speed dating parties have become popular in recent years. So I thought, if there is a very rich and wealthy man, and a bunch of beautiful women fight for his favor, wouldn't it be interesting?"