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"Awesome, you have a clearer plan for your own development than I originally expected." Sheryl Sandberg couldn't help but exclaimed.
"What did you think originally? A cocky kid who became famous at a young age? Or a weird genius with a weird personality?" Rowan's words made Sheryl Sandberg laugh, and she shrugged without saying anything.
"Then there's the question of preference," Rowan said.
"tendency?"
"That's right." Rowan nodded. "Just like in the 1970s, because of the Vietnam War and racial struggle, all the popular films tended to be bloody, violent and terrifying. And in the 1990s, comedy was used to express the public emotions at the time. Chaplin and Shirley Temple are typical representatives." Sid explained.
"In other words, based on the characteristics of each era and the pulse of the public, we can effectively grasp the film elements with the greatest market potential. And then use this as a basis to follow the trend." Sheryl Sandberg immediately understood what Rowan meant.
"That's right! Just go with the flow." Rowan nodded with a smile, "That's a good summary, Shirley."
"Thank you." Sheryl Sandberg also replied with a smile, then her expression changed and she asked: "Then I guess you also know the public trend of our time."
Rowan looked deeply at Sheryl Sandberg, and she met his gaze with her big, bright brown eyes without flinching.
After a long moment, Rowan smiled and said, "Of course! It's just - fantasy!"
"Fantasy?" Sheryl Sandberg pondered quietly.
"Because we are now only one step away from the millennium. For nearly a hundred years, all of our fantasies about the first century have been about an incredible future century. For example, as long as we reach the first century, we will be able to easily enjoy interstellar travel, and humans will be able to live as long and healthy as the prophets and gods in ancient mythology, and so on." Rowan's words made Sheryl Sandberg laugh.
"You mean those science fictions?" she asked with a smile.
"That is indeed a piece of evidence." Rowan nodded, "But more important is the current market reaction. The Star Wars Prequels and The Matrix were both chosen to be released next year, which is by no means a coincidence. And the film version of the originator of fantasy, The Lord of the Rings, is also in preparation."
"The fact that so many blockbusters with fantasy elements are appearing in this period is enough to prove the correctness of my inference," Rowan said confidently.
"Well, I agree." Sheryl Sandberg agreed simply, "So will Fire Lion Pictures also shoot fantasy blockbusters?"
"Well." Rowan smiled, "Have you read my new book Pirates of the Caribbean? And the British children's literature Harry Potter, which I have already bought the copyright for and will be released in the United States in the second half of the year?"
"Oh - it seems you have made a plan?" Sheryl Sandberg said with her eyes lighting up. Her boss has a strategic vision, which is what she likes most.
"I'm just doing my best." Rowan smiled "modestly", then his expression changed, "But this is only one aspect."
"Anything else?" Sheryl Sandberg rolled her eyes. "Didn't you just say that there is only one mainstream pulse in an era?"
"Yes, there is indeed only one mainstream pulse, but in addition to the mainstream, there are also branch markets." Rowan took out a document from the reception table and handed it to Shirley.
She took it and looked at it. The first page was a copy of Variety Weekly from 1996. "What's this?" It was a news report titled "Low-budget horror film Scream unexpectedly makes a lot of money at the box office. What's the reason?"
"This is a professional news article in Variety Weekly in 1996 about Scream, a low-cost horror film that unexpectedly became a box office hit that year," Rowan explained.
"The film had a very low budget of only 15 million U.S. dollars, and there was not much publicity. But such an originally unremarkable film, hit the market at the end of 1996, which was not a good time. It grossed over 100 million in North America and 70 million overseas, ultimately reaching a terrifying global box office of nearly 100 million U.S. dollars." The behind-the-scenes information introduced by Rowan made Sheryl Sandberg's eyes light up.
"Why is that?" she asked curiously.
"You can look at the next page, the ones I marked are the heaviest." Rowan said with a smile.
Sheryl Sandberg turned to the next page, which showed a clip of analysis from Variety: "Although critics' reviews of Scream were polarized, this did not stop the enthusiasm of young audiences. They lined up in groups in front of the cinema waiting to enter."
"According to our interviews, the teenagers who chose this film said that their friends and classmates were discussing it. They felt that the spoof and horror elements of the film were very exciting. The fact that the protagonists of the story were high school students also made them feel very involved."
"One boy interviewed said they were tired of seeing Schwarzenegger and Stallone dominate the screen and wanted to see more movies that were relevant to their lives, even if it was just a horror movie."
"So, there is a hungry group of teenagers right now, waiting for films that meet their expectations," Sheryl Sandberg raised her head and concluded with a witty remark.
"That's right." Rowan snapped his fingers and said, "In the traditional film industry, audiences aged 18 to 14 are divided into a unified 'young group'. But through Scream, we can see that a younger and more rebellious group is rising. I call it the millennial teenagers."
"You can look at the next page." Rowan reminded, "Here I list their origins and market potential. This group of teenagers will enter puberty around the millennium. In fact, they are young people born between the two decades from the 1980s to the 1990s. According to official terminology, they are called Generation Y or the Millennial Generation."
"To put it bluntly, the millennial generation is my own generation," Rowan said with a smile. "In terms of numbers, the millennial generation is at least 80 million, even more than the baby boomers after World War II (78 million). And we, the 14-year-olds, will become a new generation of audiences with our own unique tastes."
"80 million people! That's indeed a huge market," exclaimed Sheryl Sandberg.
"And it's a continuous, living population that can last for nearly two decades," Rowan added.
"So what exactly is that?" Sheryl Sandberg asked.
"You mean what kind of movies are available for teenagers?" Rowan asked with a smile.
"Of course." Sheryl Sandberg said anxiously.
"Oh, Shirley, weren't you not very interested in the entertainment industry just now?" Rowan laughed jokingly, but before Shirley could say anything, he continued, "The genre preference is also very simple - a youth musical!"
"Musicals?" Sheryl Sandberg was a little surprised: "Although I don't watch movies very often, it seems that musicals have not been popular for a long time."
"Yes, I remember the last youth-themed musical was 'The Hustlers' in 1978. But that movie is too far away from our time and doesn't have much reference value." Rowan shrugged.
"Then why do you think musicals can become a new trend?" Sheryl Sandberg asked curiously.
"Shirley, are you listening to music?" Rowan did not answer her question, but asked a new question.
"Of course, I like Celine Dion and Mariah Carey very much." Sheryl Sandberg nodded.
"So you know the Backstreet Boys, right?"
"I know this. Their music is everywhere on the streets." Sheryl Sandberg said halfway when she suddenly realized, "You mean the Backstreet Boys, a youth idol group that combines songs and dances. They are popular now because they meet the needs of the millennial generation."
The more Sheryl Sandberg talked, the clearer her idea became: "Then we don't have to make it too complicated. We just need to borrow the singing and dancing style of teenage idols and add a story that fits their empathy, then we will definitely succeed."
"Very good, very good. You are indeed a teachable kid." Rowan pretended to be a senior in the martial arts world and joked with a smile.
"You are really amazing, Rowan." Sheryl Sandberg exclaimed with bright eyes. At this point, she finally felt how strong Rowan's analytical ability was.
"Thank you for the compliment." Rowan smiled slightly, "I will call this the Youth Musical Project! And the one represented by Harry Potter and Lord of the rings are the Fantasy Blockbuster Project!"