With Red Bull's acquisition, the Bora Team, featuring Huang Chong, was now under an even brighter spotlight.
The brand's influence in the world of global extreme sports was undeniable.
What's more, their timing for entering the professional road cycling scene was perfect—right before the start of the Tour de France.
As the team's newly appointed core rider, Huang Chong naturally became the perfect brand ambassador for Red Bull and the team in the China Region.
The entire team's style was set to undergo a complete transformation.
Black cycling kits, centered around the Red Bull brand, would replace Bora's original green and yellow two-tone jerseys.
The road bikes' paint job would also shift from the original military green to a brand-new, all-white design featuring the Red Bull logo.
