The rapid development of mobile technology and the widespread use of smartphones have significantly transformed marketing practices across businesses. In recent years, mobile marketing has emerged as an important tool for small businesses due to its cost effectiveness, wide reach, and ability to communicate directly with customers. Small businesses increasingly use mobile marketing to promote their products and services, build customer relationships, and enhance their market presence. The present study focuses on the use of mobile marketing in small businesses and examines its role in improving customer awareness, customer engagement, and overall business performance.
The study covers various forms of mobile marketing such as short message service (SMS) marketing, social media marketing, mobile applications, and online advertising, and evaluates their effectiveness in supporting the growth of small businesses.