Amidst great anticipation, the second round of the Federation Live Broadcast's regional PK officially began.
As the competition shifted from internal qualifiers to inter-regional battles, the various branches of the Federation Live Broadcast Company pulled out all the stops, launching promotions in real estate developments, shopping malls, and even collaborations with Mecha companies.
The promotional campaign for the regional PK was even more bombastic than the one for the internal qualifiers.
The goal wasn't really to attract new users to the Federation's live broadcast platform. After all, the PK happened every year, accompanied by a massive promotional blitz. Most potential users were already on board, and those who weren't couldn't be won over by a bit of external advertising.
Putting on such a massive spectacle each time was merely a display of the company's power and a way to cultivate a festive, annual event-like atmosphere.
