Post-production for Rainy Days with an Umbrella wasn't complicated. Not long after filming wrapped, the air date was set.
Once the air date was set, all sorts of promotional activities began to roll out quickly.
As an urban romance drama, the promotional focus was naturally on the romantic developments between the male and female leads.
Before the premiere, the official account would occasionally release a trailer or behind-the-scenes footage. After the premiere, they started clipping exciting scenes from the show to stir up debate.
The more fiercely people argued, the more attention the show got. The more attention it got, the higher the ratings would be.
As the plot developed, the "WenGu" CP of Wen Qing and Gu Feng started to blow up all over the internet.
After that, it was only natural for their CP fans to appear.
Sister Wei was in charge of managing Ni Bingyan's official account, so she didn't need to handle any of the promotions herself.
