Leo stood up and walked over to the whiteboard in the office.
He picked up a marker and wrote three large, capital "M"s on the board.
Message.
Money.
Mobilization.
"These are the three core elements of any successful political campaign," Leo said. He had fully absorbed all of Roosevelt's teachings, making them his own.
"Our message, our narrative, is to tell all the people of Pittsburgh that we are the ones who can bring real change to this city."
"Sarah, your job is to use Pittsburgh Heart and every media channel we can leverage to get this message out, loud and clear."
"Our money—the vast majority of it will come from the people who support us. We are going to turn this election into a war of the people against the moneyed interests."
"Sarah, you need to build the most convenient and transparent small-dollar donation system in the entire United States on our website."
"Our mobilization will reach deep into every community, every street corner of this city."
