"Boss, this is the pre-launch warm-up and promotion plan for Yu'e Bao, along with the marketing strategy for launch day. I've already coordinated with Mr. Huang from Pinbei, President Liang from Today Technology, and President Zhang from Byte Technology. When the time comes, we'll launch a cross-platform, network-wide campaign to ensure the product gets plenty of exposure."
Zhang Yinjia set down a paper document and began to explain.
"The launch is set for October 11th, exactly one month before Singles' Day. This will encourage users to transfer their idle funds into Yu'e Bao to earn interest, creating a closed loop of consumption and financial management."
Chen Yansen took the proposal and flipped through it quickly, grasping all the information in no time.
