On September 19th, a ride-hailing function was added to WeChat's main interface.
On the day of its launch, it brought Fast Taxi over twenty million impressions, with a click-through rate of 11.4%, a campaign page conversion rate of 37.2%, and an increase of 890,000 orders.
The order completion rate was 87.4%, with the number of actually fulfilled orders at 778,000.
With the boost from Penguin's traffic, the market gap between Fast Taxi and DiDi Dache widened rapidly. From an original 80-20 market split, DiDi Dache lost another five percent of its market share in a single day.
Li Yanhong immediately panicked. He urgently called a meeting with Shen Li from the LBS business unit, Gong Zhenbing from Lashou Network, Wang Zhongpu from Qian Du Delivery, and Xiang Hailong, the CEO of DiDi Dache, to discuss countermeasures.
「The autumn air in Yanjing was slightly cool inside the conference room on the top floor of the Qian Du Mansion.」
