The next morning, Jingdong responded again: "418 Home Appliance Mega Sale, all products 30% off."
"If a user buys a product offline at Gome or Sunning that's cheaper than on Jingdong, Jingdong will immediately drop its price by another 10%."
In an instant, the news shot back to the top of the search rankings.
To ensure every subsidy went to a real user, Handsome Dong secretly hired over 3,000 price intelligence agents across the country. They were posted at Sunning and Gome's physical stores, responsible for verifying prices.
This move absolutely sickened Sunning and Gome!
As soon as a customer came to buy something, someone from Jingdong would immediately approach them and say, "Buy it on Jingdong Mall. You can get it for another 10% off."
Liu Qiangdong's strategy was simple. 'You want to make this an all-category war? Then I'll take the fight from online to offline.'
'We'll see who dies first!'
