That afternoon, some FoxTao users who had browsed international B2C websites received pop-up ads and internal messages.
The content briefly introduced the launch of the Cross-Border Shopping Assistant feature and how to use it.
This news was a pleasant surprise for users who wanted to shop on international e-commerce sites but were held back by their lack of English, confusion over product sizing, and unfamiliarity with international shipping.
Zhang Peng was one of them. He loved buying sneakers, and international sites like Amazon, Eastbay, and Sneakersnstuff often had flash sales with rock-bottom prices.
But he didn't have a dual-currency credit card, didn't understand the customs declaration process, and didn't know English. In the past, he could only do some window shopping on foreign sneaker sites.
But today was different. After reading the internal message, he immediately clicked on Mall Rebates, found the portal for Eastbay, and was redirected to its product page.
