The male lead would find the female lead and fling a handful of powder in her face, only to realize he'd actually grabbed a handful of her dandruff. The video would use this exaggeration to show a severe dandruff problem, leading into a recommendation for a shampoo.
It was a bit of a prank video, but to drive sales on Tiao Yin, you first needed something that could attract views.
And yet, a video imitating this concept, posted on the male and female leads' two separate accounts, had gotten 780,000 and 1.35 million likes, respectively.
The key was that when they filmed it, both of them only had a few tens of thousands of followers.
So, with Sister Feiye's current 18.59 million followers, plus his promotion, it should be no problem for this video to easily break 2 million likes. And that's not even counting the wave of traffic resources Tiao Yin was giving Second-Life Star.
The second concept was, naturally, for Jiang Xiaobai's sexy pajamas.
