The advertisement on Tiao Yin was an announcement about the launch of the shopping cart feature.
On October 10th, Tiao Yin would officially launch its shopping cart feature. Any Tiao Yin creator could apply for it, and once approved, they could use the shopping cart to start selling products through their videos.
That was right. Initially, the shopping cart feature wouldn't be fully open to everyone. It required a certain number of followers and an approved application.
The main reason was that Tiao Yin had no experience in this area and was in a hurry to use the shopping cart feature to defeat Kuaishou.
This was also one of the reasons for the subsequent outbreak of false advertising and product quality scandals in video-based e-commerce.
Chen Jincheng knew this would happen, so he had to avoid getting entangled in it at all costs. He had to be meticulous with both product selection and sample testing.
