Taste.
Marketing.
Both are very important.
They are like a person's left and right hands; neither has priority, only a sequence!
Good taste is just the foundation, while marketing is the core essence that determines whether a restaurant can be profitable. That is to say:
You must make the dishes delicious before you can talk about marketing.
After all, a restaurant with bad food, even with incredible marketing ability, will only attract a wave of diners for initial consumption and still face the risk of closing down later.
Take 95% of the restaurants on the market; the dishes they offer are probably neither too bad nor too good.
Therefore, the hardest part of running a restaurant is:
Relying on a single flavor to attract and retain diners, thereby generating profit.
… …
"What a great dish name! It has the elegance of a Tang Dynasty poem."
Looking at the line of characters on the white paper, Eizan Etsuya first read it softly, then revealed a look of astonishment.
It's quite sad, actually.
japanese cuisine is relatively famous worldwide.
Especially for three-star restaurants recognized by the WGO Gourmet Organization, their number has long topped the list of countries worldwide.
However, there isn't a single Japan catering company that can reach the level of global chains like Kentucky Fried Chicken, McDonald's, Starbucks, etc.
Delving into the reason, it's probably because japanese cuisine is generally small and refined.
Though simple in single items, it's not monotonous. The model is straightforward and clear at a glance, yet it still feels rich and diverse when eaten, such as:
Japan Ramen restaurants.
sushi shops.
Izakaya.
Midnight Chefs.
Theme restaurants.
These can all be considered single-item specialty shops.
For Eizan Etsuya, who has a business mind, his biggest dream in this life is to create a food company.
And then open all of its catering chain stores all over the world, making them globally popular!
… …
"Since 2004, sushi has gradually replaced the Western favorite, hamburgers, with a slight advantage."
Eizan Etsuya, who had slightly recovered, looked deeply at Sosuke, then continued: "But to this day, the entire Japan has not seen a sushi chain that can rival Kentucky Fried Chicken!"
"sushi is indeed a light luxury consumable."
"Plus, it's more balanced and healthy nutritionally, which allows it to quickly become popular worldwide in such a fast-paced era."
"The reason it still can't compete, I think, lies in its positioning."
"Small portions, relatively expensive prices, a pile of plates and dishes, yet barely enough to fill you up."
"If it also contains high-end ingredients like wagyu or lobster, then many ordinary people can't afford it."
Sosuke thought for a moment, then stated his opinion.
Hearing this, Eizan Etsuya was stunned and fell silent.
"Interesting, according to you, the more common something is, the more hope it has of dominating the mainstream?"
Eizan Etsuya continued to ask.
"The development of the catering industry has two major trends."
"One is increasingly segmented categories, and the other is increasingly integrated categories."
"When it reaches a certain stage, most will move towards multiple brands and multiple categories. Only by removing high prices and high-end positioning will sushi truly broaden its path through popularization!"
… …
"Drinking Alone Under the Moon", a name with quite a charm.
As Eizan Etsuya walked out of the Izakaya, he couldn't help but glance back at the plaque above the door.
He couldn't help but guess that in a big city like Tokyo, perhaps no Izakaya had such a pleasant name.
Originally, he intended to cooperate with Sosuke, but now it seemed completely unnecessary.
Because from their recent conversation, he had already learned:
This person.
Is ridiculously strong!
In fact, when he returned to Totsuki Culinary Academy, he even made an important decision that very night:
To liquidate all 5 catering establishments under that food street.
If Sosuke knew that he had directly given Eizan Etsuya a psychological shadow and even made him "cancel" a total of 5 catering establishments with just one "Jade Flute, Who Hears the Plum Blossoms Falling??" dish, he would probably be dumbfounded!
… …
Meeting, understanding, and then "growing fond over time."
All the regular customers who met at the Izakaya might say: "This is the place in life where I can most relax and find healing."
Most people come to an Izakaya to drink, but what they drink isn't important. What's important is:
Meeting!
Diners always miss this place.
Just like Nakiri Mana, this Executive Officer, she truly misses it now.
"Annie, you didn't have to come with me."
Nakiri Mana, who had just gotten out of the black car, first gazed at the Izakaya ahead, then turned to the "persistent" Annie and said helplessly.
"Mana, have you forgotten about collapsing from exhaustion this morning?"
"So, during this period, no matter what happens, I will follow you closely, never leaving your side."
Annie looked at Nakiri Mana with firm eyes and said calmly.
Mana was stunned, shaking her head and saying, "Suit yourself."
With that, she turned and darted forward, entering the Izakaya in the blink of an eye.
… …
Now, it's the peak of customer flow.
But Sosuke, Kikuchi, and Kakizaki Taki, among others, are all performing their duties, with clear divisions of labor, operating in an orderly manner.
Upon entering, Nakiri Mana quickly spotted a busy figure.
In the small world of the kitchen counter, he always moves with ease among pots, bowls, and ladles.
Every subtle movement, every focused expression, is like a silent movie, telling a wonderful story through his unique performance!
Unconsciously, Mana found herself captivated.
She could only fan herself with the folding fan in her hand, retreating to the side to wait, silently watching him prepare dishes with dedication.
After a long while, Sosuke finally took the dish out of the pot and plated it, saying, "Taki, take this plate of stir-fried beef to table 12, and then get a bottle of peach fruit wine from the wine cabinet and send it to table 7."
"Okay!"
"I'll send them over now."
Hearing this, Kakizaki Taki dared not delay and quickly delivered the stir-fried beef and peach wine to the diners.
"I haven't been here for a few days, and you've hired new staff again?"
After observing Taki for a moment, Nakiri Mana then smiled and asked Sosuke.
"No choice, I still need more hands."
------------------------
There are already 70+ chapters available on my Patreon!
The story will continue to update 1 chapter per day on Webnovel,
while early access chapters are posted on Patreon.
Maybe it's not worth it today but it could be later
[email protected]/Kazenova223
"And If you're enjoying it, drop a Power Stone for me!"