Red Bull sponsorships are extremely difficult to come by.
So when Liu Yu received a call from someone claiming to be a representative from Red Bull's brand department, he was initially quite excited.
This meant more money was coming to them, ahem... no, it meant that Li Younan was being recognized.
Having worked in advertising for years, Liu Yu was very aware of the truth behind Red Bull sponsorships.
Red Bull's sponsorship model is completely different from ordinary brands; it doesn't look for sponsorship candidates but actively discovers individuals or projects that fit its brand's tone.
Red Bull doesn't even have a public application channel but uses a secret scouting mechanism.
There is a strict standard for those whom Red Bull sponsors.
First is top-notch capability.
That's beyond doubt.
Next is a spirit of adventure, the courage to challenge oneself, embodying Red Bull's trait of transcending limits—not only daring to risk their lives but knowing how to do it.
