"You young man, you lack martial ethics, you scared Old Zhang away."
The next morning, Dong Jinggui, who once again ran into Tan Jincheng at the exhibition hall entrance, pointed at Tan Jincheng and laughed.
"Uh, it's not that exaggerated, is it? General Manager Zhang probably had other business to attend to. Speaking of which, I was rude. After the exhibition ends, I will definitely visit you two in Wuxi."
Zhang Congxun left, and the pre-arranged dinner for three was naturally canceled.
"It's all because of you. Although we can't compare to big companies, we also have planned itineraries. Temporary changes definitely have a reason, don't tell me you don't."
"I really don't. Our company is currently like a small workshop; I go wherever I want,"
Tan Jincheng said proudly.
"Then being your assistant must be truly miserable. If you say you're flying to the Imperial Capital tomorrow, your assistant would be dead tired booking tickets and hotels."
Dong Jinggui gave Tan Jincheng a meaningful look.
Zhao Xinyi, standing nearby, was eager to interject in agreement.
Although the boss wasn't as exaggerated as he described, he indeed often had his own ideas.
For example, Liu Yifei's autograph session yesterday afternoon was a last-minute addition.
Because of this, everyone had no rest after lunch, busily making banners, arranging the venue, and contacting security personnel.
A group of people worked frantically all afternoon.
"How was it, how did the vehicles sell yesterday? Your exhibition hall was the liveliest in the entire electric vehicle exhibition area,"
Dong Jinggui continued to ask.
"Not many were sold retail. The main goal was to generate popularity and create an atmosphere for everyone. As for wholesale orders, they haven't been tallied yet."
"What about Guanneng? How many Guanneng vehicles were sold?"
Tan Jincheng looked at Dong Jinggui with some curiosity:
"Shouldn't General Manager Dong be more concerned about Feiyi's sales?"
"What's there to worry about with Feiyi? You can roughly find out by taking a stroll around the market. This product has already been proven by the market; my concern is useless. I can't exactly smash your store, can I?"
"Haha, I get it now. General Manager Dong enjoys watching the excitement without minding how big the commotion gets."
"Haha, I do have that thought. But you little fellow are quite greedy. Aren't you afraid of biting off more than you can chew by going for all three lines? Your production capacity hasn't reached that level yet."
"I wouldn't call it greedy. If we want to become a large-scale enterprise, we definitely need to enrich our product line. Don't you also have high, medium, and low-end products? It's just that everyone's focus is different. As for production capacity, that's easy to solve. Our industrial base will be operational by the end of the year, so we just need to get through this year."
Furthermore, it's not just the first phase of the industrial base.
Once this year's half-year sales data is officially released, and based on industry development, Shanchi Technology will acquire land a second time, and even build third and fourth bases in other cities.
I recall that in my previous life, industry leader Xinri's annual sales surpassed 100,000 units, then broke a million in less than two years.
The growth rate was incredibly fast.
For Shanchi to compete with these companies, it must conduct a thorough assessment of its production capacity and must not be limited by it, as the company was when it was first established.
Today's event venue was not as lively as yesterday's.
Many celebrities attended yesterday, but it seemed as if they had all agreed, there were no celebrities today.
The reality is that there were more official events scheduled for today.
For example, Shanchi Technology had a donation event today, donating 100 elderly mobility scooters to the Shanghai Senior Citizens Association.
The brand, of course, was Shanchi.
In fact, vehicles like these elderly mobility scooters and tricycles have all been designed.
Even the Guanneng series has tricycle designs.
However, due to their specific use cases, most of these vehicles are not mass-produced and are not common in the market.
Take the tricycle design of the Guanneng series, for example; it's quite eye-catching.
With its rounded, retro design, it would certainly be a beautiful sight if it appeared at the Olympic Games.
But this time, Tan Jincheng didn't bring it out.
Firstly, this type of vehicle wouldn't be cheap, nor is it mainstream, making mass production impossible.
Secondly, it could be considered a secret weapon.
It's important to know that vehicles for the Olympic Games are not limited to two-wheeled electric vehicles; there's also a demand for three-wheeled and four-wheeled electric vehicles.
One cannot just design two-wheeled electric vehicles; a complete design solution is necessary.
This is also why Zhang Congxun felt that 10 days was not enough time to change the design.
To overturn and revise the designs for two-wheeled, three-wheeled, and four-wheeled vehicles within 10 days would be an impossible task.
In fact, to be a legitimate electric vehicle company, insufficient R&D capability truly won't do.
The barrier to entry might not be high, but a legitimate company doesn't just research products sold in the market.
Many things you might not sell a few units of, or even a single one, but you still have to design them.
This is like concept cars in the automotive industry; the concept of concept cars also exists in electric vehicle companies.
Component suppliers can integrate themselves, but R&D capabilities and some core technologies must be proprietary.
"As for Guanneng's sales, there's quite a bit of interest, but because our production capacity can't keep up, shipments won't be until July. These past few days have only been pre-sales, so there are more people taking a wait-and-see approach."
There's nothing to hide about this.
As soon as the exhibition ends, or even before it ends, the news will spread today.
"Pre-sales? You're really playing a lot of tricks, using real estate tactics? And people actually ordered? Where can't you buy electric vehicles?"
"Haha, yes, but not many,"
Tan Jincheng chuckled.
Actually, he was also a bit surprised.
The 20 samples on display definitely couldn't be sold, but since they were displayed, they certainly needed to be promoted.
So, Tan Jincheng thought of this pre-sale method.
This method is actually very common in later generations; some Taobao store owners often use this trick.
However, in this era, it is still relatively rare.
Tan Jincheng didn't bother whether anyone would accept it or not.
Anyway, yesterday, due to Liu Yifei's presence, there was no lack of popularity at the venue.
Hundreds of Fengchi Feiyi series vehicles alone were sold, equivalent to a store's annual sales.
As a result, whether it was driven by the on-site popularity or if some retailers truly saw the market potential of Guanneng, over 10 retailers actually ordered more than 1,000 units.
It's worth noting that Guanneng's pricing is not low.
Currently, Shanchi Technology has two price points (market prices) for its high, medium, and low-end electric vehicles.
The low-end is priced at 1999 yuan and 2299 yuan, the mid-range market at 2599 yuan and 2799 yuan.
The high-end market is priced at 3599 yuan and 3999 yuan, which is also the pricing for Guanneng.
The market price of electric vehicles can actually be segmented by household income.
Those below 1500 yuan are considered the low-end group, primarily low-income urban and rural residents.
These should actually be considered the true low-end in the market.
However, due to lower incomes, this group generally has no requirements for electric vehicle brands, only that they be cheap.
When purchasing electric vehicles, they even prefer second-hand ones.
Therefore, Shanchi has abandoned this consumer segment.
There's nothing much to say about the mid-range group; as the name suggests, they are people with decent incomes, some brand awareness, actual transportation needs, and a liking for trying new things.
Those above 3500 yuan are definitely considered a high-end group currently.
These people have very high demands for vehicle quality, such as batteries, motors, appearance, load capacity, and range.
With Guanneng priced at over 3500 yuan, it must gain market recognition for its quality to compete with Xinri.
Based on consumer income, and segmenting by consumer psychology, consumer psychology can be divided into four categories: practicality, reputation, aesthetics, and showing off.
Shanchi electric vehicles are designed and priced precisely based on these four psychological factors.
The Shanchi series focuses on practicality, the Fengchi Feiyi series on reputation, while the Guanneng series at this stage leans more towards the desire to show off.
As for aesthetics, Tan Jincheng believes all three models possess it, as Tan Jincheng considers his own electric vehicle designs to be ahead of the competition.
"You can even play tricks when selling electric vehicles! Honestly, how many units were ordered yesterday? I'm genuinely curious."
Dong Jinggui was itching with curiosity about this pre-sale policy.
If the effect was good, he would want to learn from it too.
"Haha, over 1000 units were pre-sold yesterday, the effect was quite good."
In actuality, 1600 units were pre-ordered, 800 units each at the 3599 yuan market price and the 3999 yuan market price.
The factory price for the 3599 yuan model is 3000 yuan, and for the 3999 yuan model, it's 3200 yuan, meaning the 3999 yuan model offers a larger profit margin.
Orders worth 4.96 million yuan, plus the over 1 million yuan worth of Feiyi series sold with the help of student Liu yesterday, totals over 6 million yuan in orders.
This doesn't even include the orders for the Shanchi series.
The Shanchi series accounts for the bulk of the orders.
Tan Jincheng would definitely not disclose this data.
Anyway, it was so chaotic yesterday that you couldn't find it even if you tried to investigate, and there were foreign merchants placing orders too, so how would you even check that!
Speaking of the over 1 million yuan in orders that student Liu helped sell, it was truly peculiar.
Tan Jincheng simply sold the 2799 yuan vehicles at a price of 2599 yuan, with no other discounts apart from autographs.
Yet, even with that, over a million yuan worth was sold, showing that fans are truly insane when they get passionate.
Additionally, people's herd mentality is truly terrifying; some might not genuinely want to buy, just look, but end up spending money in a moment of impulse.
If he weren't afraid that these people would realize later and affect Fengchi's and student Liu's reputation, Tan Jincheng would truly want to sell them the 2599 yuan product for 2599 yuan.
It's truly easy to make money from fans!
"Holy crap! Sold that many?"
Dong Jinggui exclaimed in shock.
Guanneng is positioned as a high-end product, something this young fellow countryman had already admitted.
That means its market price is at least 3000 yuan or more, and over 1000 units translates to pre-sale orders of at least 3 million yuan or more.
Don't underestimate these over 1000 units.
This was its first market appearance.
It hadn't undergone market testing, nor did it have any advertising.
It sold so many just by being displayed there, and it was even a pre-sale!
It's only April, and shipments won't be until July.
To put it stingily, these over 3 million yuan deposited in the bank for three months could earn a considerable amount of interest.
This money is like free money.
Moreover, this was only the first day of the exhibition, which lasts for three days.
Considering subsequent promotions, it's hard to guarantee that other retailers won't continue to place pre-orders.
Dong Jinggui was tempted; the young fellow countryman's brilliant move had potential.
(End of chapter)