The advertisement filming lasted two days.
After two days, Tan Jincheng left Hengdian and drove back to Yongcheng.
It happened to be the weekend, and it was already late when he arrived in Yongcheng, so Tan Jincheng didn't rush back to Beicang.
Instead, he found a hotel near Yongcheng University to check in.
"Let's go look at houses sometime soon. How about I buy an apartment near your university?"
Tan Jincheng said, embracing Gu Qingqing.
Having tasted the forbidden fruit for the first time, the experience was naturally indescribable.
The young couple, after being apart for a few days, eagerly met again.
"Why buy a house? You're so busy, and you can't come over often. It'd be a waste."
"I can live here after work too. Anyway, I'm alone, it doesn't matter where I live."
"No, it will affect my studies."
"Are you sure?"
Nothing happened that night.
The next day, Saturday, Tan Jincheng set off for Beicang with Gu Qingqing, Qin Siyu, and Zhao Xianbo.
Their filming work this week was not yet complete, and they were mainly shooting spring clothing now.
Yongcheng had already entered winter, with daily maximum temperatures dropping below 10 degrees Celsius.
Filming spring clothes in this climate, even indoors with air conditioning, was still quite a ordeal.
It was easy to catch a cold when changing clothes.
Money is hard to earn, shit is hard to eat.
On the way back, Qin Siyu made conversation,
"Boss Tan, is Liu Yifei pretty?"
"Quite pretty,"
Tan Jincheng thought for a moment and said seriously.
Saying she wasn't pretty would be too fake.
However, 18-year-old Liu Yifei was still too green.
Young and quite wealthy, her family also owned an airport.
In comparison, Gu Qingqing was much poorer.
Although Tan Jincheng had her contact information, he never contacted her privately.
In short, she was not his type.
"How does she compare to Gu Qingqing?"
Qin Siyu looked thoughtfully at Gu Qingqing and asked.
"They each have their own merits. If you strip away the celebrity aura, I think my Gu Qingqing is even better."
"Hahaha, Boss Tan, you're so good with words."
Tan Jincheng said earnestly,
"Everything I said is true."
Gu Qingqing, in the passenger seat, smiled.
She had also met Liu Yifei, who was indeed very beautiful and had a great temperament.
She wasn't as ordinary as her brother said; in fact, Gu Qingqing was a little worried when she first met her.
However, her brother's attitude towards Liu Yifei was no different from his attitude towards Chun Ge, which put Gu Qingqing's mind at ease considerably.
Besides, worrying about such things was useless; it was best to let nature take its course.
After arriving in Beicang, Tan Jincheng had no time to accompany the three of them.
Recently, there were many things that needed solving, and no time for romance.
Just as many industries have off-seasons and peak seasons, small electric scooters also have their own off-seasons and peak seasons.
After entering November, with the arrival of winter, sales of small electric scooters in various regions entered their off-season.
In contrast, starting from July, the summer saw increased usage of small electric vehicles, and market sales in various regions began to rise rapidly, marking the traditional peak season for small electric scooter sales.
However, in the winter of 2005, with the Imperial Capital announcing in December that small electric scooters could be legally registered and driven on roads, electric vehicle enterprises and sales markets across the country received a strong boost.
Production and sales became exceptionally hot, with major enterprises eager to act, leading to a situation where the off-season for electric vehicle sales markets nationwide was not sluggish.
Like a spring breeze overnight.
The Imperial Capital's policy acted as a weathervane, and policies lifting restrictions on electric vehicles sprung up like mushrooms after rain in various places.
"This stuff is like buying stocks; policies come out and prices soar, haha."
Tan Jincheng laughed heartily in his office.
The national electric vehicle market is divided by administrative regions.
Currently, Shanchi Technology primarily targets East China, South China, and the Guangxi market in Southwest China, focusing its main efforts on provinces such as Jiangsu, Zhejiang, Shanghai, Anhui, Henan, Guangdong, and Guangxi.
The marketing department's ground promotion team also primarily operates in these regions.
Currently, Wu Zhenping is mainly responsible for the East China market, while Lin Yumin leads the team south to cover South China and the Guangxi market in Southwest China.
Promoting a brand during the traditional off-season is not necessarily the best choice, but it's unavoidable.
Shanchi Technology's production capacity has not yet been fully released, and waiting until next year for promotion would be too late.
It must lay out its plans beforehand.
Fortunately, policies are becoming more favorable, and there are relatively fewer competitors during the traditional off-season.
Based on the feedback from Lin Yumin and Wu Zhenping, among the three offline promotion models designed by Tan Jincheng, the city partner model is not discussed for now due to its stringent conditions.
Among the remaining models, such as distributors and franchisees, the distributor model is still the most popular.
The franchisee model was relatively new and considered quite advanced in those years; ordinary merchants were not yet able to accept this model.
When doing business in his previous life, Tan Jincheng had also studied this method.
The "Commercial Franchise Management Conditions" officially came into effect on May 1, 2007, which was a year and a half from now.
The promulgation of these management regulations signified the official standardization of the franchisee model in China.
Currently, the franchisee model did exist nationwide, but it was primarily limited to big brands like KFC.
For a nascent brand like Shanchi Technology, it was difficult for ordinary entrepreneurs to establish a foundation of trust.
But there's no rush.
Once Fengchi's advertisements are fully launched, coupled with a franchising hotline, many people should become interested.
There are actually many types of distributor models, which can be specifically divided into agency, exclusive sales, and direct sales.
Most people are familiar with the specific contents.
Due to its particularity, the electric vehicle industry is not very suitable for online sales.
Moreover, despite the rapid development of the internet today, while consumers might accept buying large items like computers online, it is still relatively difficult for them to accept buying electric vehicles online.
The underlying reason is that consumer habits have not yet been cultivated.
Currently, Shanchi Technology's distribution model has adopted that of Gree Electric.
Although this model has been criticized in the internet era for being unwieldy, it was very advanced for its time.
Gree Electric adopted this model around 2009.
This model was a major contributor to Gree Electric's ability to accurately forecast operating revenue and was emulated by many companies for a long time.
Gree Electric adopted an external general agency sales model nationwide, establishing one general agent.
The general agent was a manufacturer-shareholding cooperative company, primarily composed of joint-stock regional sales companies.
Through the integration of the general agent's distribution channels across the country, a national regional sales channel integration was completed, ultimately making it the sole agent nationwide.
In simpler terms, it's somewhat similar to a pyramid structure.
There is only one general agent nationwide, and regional sales companies serve as branches of the general agent, primarily responsible for the overall management of product distribution, storage, and logistics services.
They set different prices based on whether the sales target is wholesalers or individual consumers.
They then issue price setting documents to lower-level distributors, requiring strict adherence.
Generally, regional sales companies would wholesale to city and county-level agents at an markup of about 10%, and then allow city and county-level agents to distribute the goods to various sales terminals with a 6% to 8% markup.
Finally, each sales terminal could sell to the end-users (the final consumers) with a 10% to 15% markup.
Shanchi Technology entrusts the small electric scooters it produces to the general agent, who is at the very top of the pyramid.
The general agent's pickup amount accounts for 70% of Shanchi's revenue.
Shanchi Technology then binds distributors through effective channel policies such as rebates, maintaining channel stability and ensuring efficient channel operation.
The national general agent was introduced by Zhao Jinsheng, a very capable trading company headquartered in Hushi.
Shanchi Technology, through equity investment, established a new trading company with them.
For this market promotion, this powerful trading company will also send a team to cooperate with Shanchi Technology's marketing department.
As for how Zhao Jinsheng knew them and what connections were behind it, Tan Jincheng neither cared nor wanted to.
After the urban investment company invested, the relationship between the two parties was basically bound.
This behavior did not involve operational violations and was also beneficial for Shanchi Technology to rapidly expand its market.
Asking too many questions was completely unnecessary.
As for whether it would become unwieldy in the future, there was no need to worry.
The development rights for the small electric scooter's overseas market were still in Shanchi Technology's hands.
Shanchi Technology would also have to attend next year's Canton Fair.
Regardless of the effect, it was good to let foreigners get acquainted first.
The full name of the new trading company is Shanghai Shengshi Shanchi Trading Co., Ltd.
BJ Shengshi Gree International Trading Co., Ltd. Shanchi holds a 20% stake in it.
Shanchi Technology does not interfere with the distribution of the remaining regional shares.
Besides what he learned in his previous life, Tan Jincheng had actually thought about this model much earlier.
Interests are safest when bound, and in business, cooperation is the most effective and fastest way to expand.
It was just that before, he was a small fry, too weak, and even if he wanted to cooperate, others wouldn't pay attention to him.
"Bring me the production report."
As soon as he entered the office, Tan Jincheng instructed Zhang Xuhui, who came to greet him.
"Okay, Boss, please wait."
The production department would record the daily output of electric vehicles, reporting weekly to Zhang Xuhui, who would then submit it to Tan Jincheng.
After Zhang Xuhui handed over the latest production report, Tan Jincheng couldn't help but frown as he looked through it.
Production capacity still couldn't keep up; it was too difficult.
The Shanchi series was still in short supply.
As for Fengchi's inventory, there were only over 4,000 units, making distribution to dealers out of the question.
However, this inventory was enough to open a brand flagship store in Beicang.
The location for the brand flagship store in Beicang had already been chosen and was currently undergoing renovation.
The design of such a brand store was definitely beyond Zhang Qingliang's rustic renovation team, requiring a professional renovation design company.
Therefore, Tan Jincheng chose not to let Zhang Qingliang be responsible for this part again.
"In that case, let's start with the brand store."
(End of chapter)