"Taking others' money to fund one's own plan, impressive."
Kaixinwang's Cheng Binghao smiled bitterly, shook his head, put down the newspaper in his hand, and then slowly leaned back against the chair.
He muttered to himself,
"This series of operational tactics is dazzling, truly possessing the aura of a king. In comparison, both Xiaoneiwang and Kaixinwang seem like small-time operations."
"Oh no, how come I'm having the thought 'it would have been better if I had accepted Chen Pingjiang's acquisition offer back then'?"
It's no wonder Cheng Binghao was anxious and frustrated; he believed Chen Yizhou would be even more frustrated than him.
After this battle, the entire internet industry developed a new perception that Renrenwang was the legitimate platform.
This was the most frightening thing.
Content creators thought of Renrenwang, and advertisers also thought of Renrenwang.
Xiaoneiwang and Kaixinwang could hardly avoid becoming mere background props.
Although Kaixinwang had just received investment from Tencent and wasn't short on money, the gap with Renrenwang was still too vast.
Their influence, user numbers, website content, and other aspects were not on the same level.
Under Renrenwang's suppression, Kaixinwang could only barely survive.
The new concept of social media was becoming hotter and hotter.
Xiaoneiwang and Kaixinwang also had to follow suit; even if they didn't want to, investors would demand they do so.
Both SNS platforms launched their own creator programs.
The only pity was that either they had users but no advertisers, or neither.
...
Zhuo Ling and Zou Yu rushed into Chen Pingjiang's office, causing Chen Pingjiang to ask in surprise,
"What's wrong?"
"Some bloggers who were originally on our website also opened accounts on Xiaoneiwang and uploaded the same videos."
Chen Pingjiang was not surprised by this.
Such bloggers would not be few in the future.
After thinking for a moment, Chen Pingjiang said,
"Let them post if they want, it's unstoppable. But we can revoke their right to participate in the creator program. If they ask, just say that all interpretation rights belong to Renrenwang."
Chen Pingjiang not directly blacklisting this blogger was already merciful.
It was absolutely impossible to use his own money to nurture a competitor.
"Recently, many IPs from the BJ area have been continuously contacting our various bloggers to add them on QQ, first trying to poach them, and if that doesn't work, asking the bloggers to post the same content on Xiaoneiwang as well."
Chen Yizhou's move was a bit underhanded, but it was proving very effective.
If Chen Pingjiang didn't handle it well, he would really be in trouble.
Chen Pingjiang nodded,
"Firstly, we need to be more confident ourselves, and not panic when competitors make small moves. Secondly, manage your high-quality bloggers well and actively court them. If they truly insist on leaving, stop the creator program, but don't ban their accounts; let them decide for themselves which of the two platforms is better."
"Small bloggers don't matter. For big bloggers, we must act quickly. Go and sign an exclusive contract with them, offering them a signing bonus."
"Essentially, bloggers still want to make money. Let's think about how to increase bloggers' income ourselves."
Chen Pingjiang didn't want to be the RNG of the internet industry, but he had to guard against this move.
In the early days of the wild growth of the internet in China, people should actually have forced bloggers to choose one or the other when dealing with such behavior.
For example, except for large chain catering brands, if your store was on Ele.me, it couldn't be on Meituan.
Or, for example, how did the 3Q war come about?
Chen Pingjiang was not overflowing with a bleeding heart.
He couldn't give Chen Yizhou any chance.
His improper ideas must be nipped in the bud.
Otherwise, it would only bring endless trouble to Renrenwang.
Imagine if such an exclusive agreement wasn't signed, and the bloggers Renrenwang painstakingly cultivated were poached by the rich and powerful Xiaoneiwang, merely making wedding dresses for others.
What's the point of playing then?
So, don't blame Chen Pingjiang for being ruthless.
Xiaoneiwang poaching those failed bloggers would be useless except for feeding idlers for free.
But for big-V bloggers, there's no way out if they want to leave! The liquidated damages would ruin you!
Besides this, Chen Pingjiang also had the content department increase its inspection efforts, directly banning all such advertising accounts.
A series of moves was unleashed.
Xiaoneiwang finally quieted down a bit.
This kind of business war between internet companies was quite different from the Meituan vs. Ele.me battle or the "Hundred Regiments War" of back then.
Meituan and Ele.me served local businesses, relying heavily on offline sales/promotion, and offline, it was a real dog-eat-dog, no-holds-barred fight.
But with social platforms, everyone is online, and offense and defense are both invisible.
For example, the battle between various small online literature sites and Qidian, or the great war between Douyu, Huya, and Panda.
...
A month passed quickly.
The first phase of Renren Iron Army's closed training quickly concluded.
Chen Pingjiang took the time to go again to attend the graduation ceremony.
After a month of eating, living, and training together, along with various brainwashing and motivational talks, when they met again, the new employees' morale and demeanor were indeed noticeably different.
But they were also truly, truly exhausted.
Many people had scraggly beards.
"How was it? What did you gain this month?"
Chen Pingjiang asked, smiling, as he looked at Gao Songbin in front of him.
Although Gao Songbin looked tired, there was a clear, subtle excitement in his expression.
"Very good. I feel that after systematic training, I identify more with the company, and I've also learned a lot of knowledge that I couldn't access before."
Chen Pingjiang did not speak at the graduation ceremony but left it to Gao Songbin.
After a brief two-day adjustment, this first batch of 90 new team members would be divided into three.
The smallest group would be assigned to Li Xi, primarily responsible for Renrenwang's advertising sales and liaison work.
A medium-sized group would be assigned to Tian Hongrui, responsible for promoting DNF in internet cafes nationwide.
The largest group would be led by Gao Songbin, responsible for merchant onboarding for Renren Group Buy within the Dongjiang area.
It can be said that the work of every group was quite important.
After these people arrived at their respective departments, they would begin a two-month period of half-training, half-work.
Especially for DNF promotion and Renren Group Buy merchant onboarding, these two groups were purely new teams.
Everyone was new, requiring a lot of work integration and experience summation.
But Chen Pingjiang believed that with just two or three months of integration, these people would eventually burst forth with a different kind of vitality.
This was also Chen Pingjiang's goal in building the Renren Iron Army.
It can be said that the present and future of Renrenwang would be decided by these teams.
Two days later, more than fifty people slowly drove into Yongquan Villa by bus.
The second phase of Renren Iron Army's closed training began.
Chen Pingjiang didn't attend the mobilization meeting this time.
For regular training, he couldn't go every day.
At the same time, Miao Bingwei found Chen Pingjiang:
"The testing for Renren Farm is nearing its end. According to the release date you set before, there's one last month left."
Hearing this, Chen Pingjiang couldn't help but beam:
"The ultimate weapon is coming."
(End of Chapter)