"Meyou's new color numbers are still two days away, I can't wait!"
"After all, they were just developed, it's understandable for them to launch a few days later!"
"I have a feeling the new color numbers are so beautiful, they might sell out, I'll have to snatch them up!"
"Makes sense, money's ready, five items for only five hundred, I'll take them all!"
"Can't wait, I'll buy three classic color numbers to try first."
"Right, I also bought two, classic color numbers, perfect for summer, only 200 yuan!"
"Anything Xiao He recommends, I love. Buy!"
"The lightweight packaging is more cost-effective, no need to worry about not using it all and wasting it. From now on, I'll buy lipsticks from Meyou!"
"Waiting for the new lipstick colors, I'll go buy pure desire style underwear first, preparing a surprise for my boyfriend!"
"Upstairs, do you need a boyfriend? I want a surprise too!"
"Bro, are you sure? Your little brother is willing!"
"F*ck, are you toxic? Get lost!"
"Hahahaha, I'm dying of laughter, when did some strange people mix into Meyou?"
The video continued:
[Ye Xiaohe: Five new color numbers are being rushed at the factory, our handsome Boss Wang has gone to the factory to supervise, they should be on the market very soon!]
[Dear ones who like them, you can first choose other classic color numbers from Meyou, there are 25 models, satisfying everyone's various needs. Lightweight and low-priced, they are more cost-effective and won't be wasted!]
"How handsome is Boss Wang? I won't believe it without a picture!"
"Rumor has it he's super handsome, and young too, only eighteen years old!"
"What? Created Meyou Technology at eighteen? Pioneered the pure desire style? You must be joking!"
"What's wrong with that? Genius cannot be measured by age!"
"True, how could those greasy people have an epoch-making aesthetic like the pure desire style? I believe Boss Wang is eighteen!"
"Mainly, older sister likes eighteen-year-olds. Sister declares, from now on Boss Wang is my male idol!"
"Exactly, Boss Wang is young, handsome, talented, and rich. What kind of ultimate male idol is this? Suddenly, even celebrity idols don't seem appealing anymore!"
"Don't you know? Boss Wang is also a top student from Beihang! It's been reported!"
"What? A top student too, amazing! Boss Wang, my male idol!"
"Suddenly Xiao He doesn't seem as appealing, Boss Wang could totally be Meyou's spokesperson himself!"
"Yeah, if Boss Wang were Meyou's spokesperson, I bet sisters would crash Meyou's servers by buying everything! Hahahaha!"
"Probably Boss Wang doesn't like being high-profile."
"Possible!"
"When can we see Boss Wang's divine looks!"
"I'm a female online fiction author, and I've started conceiving a new work. The male lead prototype is Boss Wang, and the female leads are tentatively: Pop Queen, Childhood Sweetheart, Tsundere Heiress, Pure Class Beauty, Pure Desire Loli, Glamorous Married Woman..."
"Upstairs, are you sure this is for girls?"
"Just tell me if you want to watch it or not?"
"Want to watch! Of course I want to watch a novel about Boss Wang!"
"What are you looking at? Watch the press conference first!"
[Ye Xiaohe: Today Meyou released many major new products, do you all feel the sincerity? Do you feel that this is all?]
[No, no, no, of course not!]
[One more thing!]
[Meyou Technology proudly launches the Meyou APP Symbian version, a long wait for all you vast Nokia users!]
[And it's directly the latest Meyou 3.1 version, dear Nokia fans, download it as soon as possible!]
In 2011, despite Nokia's continuous decline, it still sold 470 million mobile phones in the global market, accounting for 23.8% of the total global mobile phone sales, still ranking first worldwide.
By 2012, Nokia's sales continued to decline sharply, only then relinquishing its championship and falling out of the global top few.
In 2013, Nokia was in its twilight years and was acquired by Microsoft...
A glorious era, ended in an instant.
But although Nokia was acquired, many Nokia users were still using Nokia phones.
It can be said that from 2011-2013, Android and Apple grew rapidly, but in terms of market share and total user base, Nokia still had the most!
The Meyou Symbian app can earn money for at least two more years!
Moreover, Nokia's keypad phones released in 2005 all supported Java and could access QQ.
Using Meyou was even less of a problem!
Now, hundreds of millions of Nokia users in China were excited!
Watching Meyou launch Android and Apple versions, Nokia users were envious and jealous.
Some even came to the Meyou social plaza to question why there wasn't a Nokia version, was Nokia not worthy?
Now, with the Symbian version officially launched, Nokia users got what they wished for.
This news quickly spread across Nokia forums, Tieba, and other platforms.
Numerous Nokia users spread the word and downloaded the Meyou app!
Nokia users also needed Meyou's pure desire style dresses!
Their purchasing power was also very strong.
At the end of the press conference:
[Ye Xiaohe: Today's Meyou major new product launch conference has successfully concluded. Next month, Meyou will have more surprises waiting for everyone!]
[We also hope everyone can show more support on September 9th for Meyou's investment, the movie "33 Days After Being Dumped" starring Xiao He! Goodbye! Your loving Xiao He!]
With this, Meyou's new product launch conference successfully ended, but its impact was just beginning.
Throughout the entire Meyou mall, all pure desire style dresses were updated with Ye Xiaohe's promotional images!
The models were also replaced with Ye Xiaohe!
With celebrity endorsement, plus the launch of hundreds of new products, the Meyou mall completely exploded in sales!
Pure desire style dresses sold out!
Pure desire style stockings sold out!
Pure desire style underwear sold out!
Even Meyou lipsticks with 25 classic color numbers saw a surge in sales!
Lipstick is something everyone needs; even common classic color numbers are essential for different occasions.
Coupled with Meyou's pioneering lightweight and low-priced approach, you can buy a celebrity-endorsed classic color number for just a hundred yuan, which is very cost-effective.
In an instant, Meyou mall's sales surged rapidly!
Meyou currently has 2.15 million users, with over 200,000 having made purchases!
They had already bought previous styles, making it difficult to generate new consumption!
Therefore, Meyou's past revenue primarily relied on daily new users.
When new users were few, Meyou's single-day profit was only two to three million.
When new users were many, single-day profit could reach five to six million.
With high traffic and a surge in new users, single-day profit could exceed ten million!
On August 6th, the combined "double buff" of TV news and newspaper front-page headlines brought tremendous traffic, leading to a record-breaking number of new Meyou users and a single-day profit exceeding 14 million!
But such brilliance lasted only one day and quickly dwindled.
And the large number of new dresses and new categories launched today, which old users hadn't bought before, will also generate a large amount of new consumption!
Moreover, with their previous consumption experience, they trusted and liked Meyou more.
Many even became loyal Meyou users, naturally leading to significant spending.
There were also some fans brought by spokesperson Ye Xiaohe, as well as new users from the Weibo accounts of several other celebrities...
All this led to a surge in Meyou's revenue.
In just two hours, revenue exceeded ten million, and after deducting a 20% return rate, net profit reached five million!
A net profit of five million in two hours can only be described as terrifying.
However, traffic continued to increase, revenue steadily rose, and even new Meyou users grew in number!
It turned out that in addition to being a spokesperson on Meyou and introducing new Meyou products, Ye Xiaohe also simultaneously updated this content on Weibo!
Instantly, fans on Weibo also learned that Meyou had launched another 35 pure desire style dresses!
20 pure desire style stockings!
20 sets of pure desire style underwear and panties!
25 classic color number lipsticks, now available for sale!
Five brand new color numbers that even celebrities found beautiful!
And the Symbian version of the Meyou APP!
This directly led many netizens who had never heard of Meyou to download the Meyou APP and purchase new Meyou products!
Nokia users, in particular, were very active!
This caused Meyou's new user count and revenue to surge dramatically!
Fortunately, Song Sining had added servers in advance, otherwise, it really might have crashed!
Throughout the entire day, Meyou's revenue soared rapidly.
As of 5 PM, Meyou's single-day revenue exceeded 20 million, and after deducting 20% for returns, its single-day profit also broke 10 million!
Coupled with the evening traffic, breaking the historical record of August 6th would be no problem at all!
Instantly, everyone at Meyou, from top to bottom, was overjoyed.
Meyou's new product launch was a complete success!
But Wang Yi couldn't quite be happy, and Song Sining also frowned slightly.
"Found the problem, haven't you?"
Wang Yi sighed.
Song Sining nodded,
"Of these twenty million in revenue, over 90% was contributed by existing users!"
"Indeed, existing users have strong purchasing power, but once they've bought all the new products they need, it's difficult to generate new consumption afterward,"
Wang Yi said solemnly.
Whether it's dresses, stockings, or underwear, it's all the same.
Most customers buy a few sets, and that's it; they can't keep buying endlessly.
After this wave of popularity, sales will drop again.
Only by launching new products and categories next month can their desire to spend be stimulated again.
To achieve continuous revenue, one must rely on a steady stream of new users!
This is also why Wang Yi was determined to heavily invest in opening offline flagship stores and share profits with franchisees to open specialty stores.
It's all for new users!
In 2011, mobile internet was just starting, and there were only so many smartphone users.
Once fully tapped, Meyou would also encounter a bottleneck.
They could only wait for smartphones to become widespread and smartphone users to increase.
But physical stores are different!
As long as the location is good and traffic is high, there will be a continuous stream of new customers entering the store to purchase!
"Sining, how many new users are there?"
Song Sining looked at the backend data:
"As of 5 PM, due to the Weibo promotions by the spokesperson and several celebrities from the '33 Days After Being Dumped' crew, a total of 100,000 new users were added, 60,000 of whom are Nokia users!"
"Indeed, Nokia users have become the main force of Meyou's new users. How is their conversion rate?"
"Similar to Android and Apple, also around 15%!"
Wang Yi nodded,
"Without enough new users, no matter how high Meyou's revenue is, it's like duckweed without roots. Existing users can't consume every day, only new users will!"
"Since that's the case, let's take the initiative and secure more new users!"
Wang Yi made a decisive decision:
"Immediately tell the promotion department to buy a hot search!"
"Okay, boss, do we need to buy a spot in the top three on the hot search list?"
Song Sining was a little worried:
"Wouldn't that be too deliberate?"
Wang Yi thought for a moment:
"It might be a bit too deliberate. How about this, just buy a spot in the top ten for now!"
"Okay."
Weibo hot searches have always been purchasable.
A few years later, buying a spot in the top three of the hot search list for an hour would cost at least 100,000-200,000!
However, in 2011, the price wasn't that expensive yet.
If it's just to buy a spot in the top ten, 5,000 yuan is enough!
Of course, only for one hour!
If buying a spot in the top ten for ten hours, it would start at 50,000.
If it's a spot in the top three of the hot search list for ten hours, it would also cost 500,000-1,000,000!
At 6 PM, a Weibo post surged to ninth place on the hot search list:
[Meyou's Pure Desire Style 100 New Products Released, Official Spokesperson Announced!]
Upon seeing this news, netizens who knew about Meyou's pure desire style became thoroughly excited and immediately clicked on it.
After looking at the new products, they quickly opened the Meyou APP, filtered, added to cart, and placed orders!
Netizens who didn't know about Meyou felt puzzled:
"What is Meyou? And they even hired a spokesperson!"
"Hundreds of new products, that's quite a grand gesture!"
"What is pure desire style? It doesn't look decent, must investigate!"
Driven by curiosity, they would also click in to find out more.
After clicking in, seeing the spokesperson Ye Xiaohe, they might not feel much.
After all, Ye Xiaohe is still a third-tier celebrity now.
But seeing the pure desire style dresses, underwear, and stockings on Ye Xiaohe, everyone, male or female, got excited!
The aesthetic of Meyou's pure desire style dresses surpassed current trends; women wanted to buy them for themselves, immediately downloaded the Meyou APP, and placed orders.
Men who wanted to buy them as gifts for their partners also downloaded and purchased them.
Others were attracted by Meyou's new lipstick color numbers.
As long as they clicked on this hot search, most girls would generally download Meyou, and after an experience, 15% would become Meyou consumers.
Some men would also choose to download it to understand what Meyou is, and a few would even order pure desire style items to give to their partners.
It has to be said, the effect of being tenth on the hot search was very successful.
In 2011, Weibo only had 100 million users, incomparable to its peak in later years, but still quite formidable.
So, in just one hour, the page views for this hot search had reached millions!
Even the comments exploded:
"Amazing, Meyou, launching new pure desire style products again, and hundreds of them at once!"
"Pure desire style dresses, pure desire style underwear, pure desire style stockings, and lipstick! Meyou is going to empty my wallet!"
"The Symbian version of Meyou is out, finally no need to envy Apple and Android users."
"By the way, what exactly does Meyou do? Why are you all so excited!"
"Don't know about Meyou's pure desire style? Ask your wife!"
"Buddy, I can only say Meyou's pure desire style is wonderful, I've already placed an order!"
"Go check it out, big brother, Meyou's pure desire style won't disappoint you!"
"By the way, the new lipstick color numbers are too beautiful, aren't they? When will they be available?"
"The official statement said in two days!"
"With a spokesperson now, Meyou is getting bigger and bigger!"
"Meyou finally made it to the hot search, it's not easy!"
...
Initially, Meyou's hot search only ranked ninth, but its page views and discussion volume were higher than those in fifth place!
So half an hour later, this hot search surged directly from ninth to seventh!
And it was still rising.
There was no helping it; although many of the top ten hot searches were bought.
But other hot search topics were simply too uninteresting; no matter how high they ranked, people had no interest in clicking on them.
Meyou, however, was different; seeing it sparked curiosity, and clicking in led to immediate captivation.
This is the difference between a quality topic and an uninteresting one!
By 7 PM, Meyou had even climbed to sixth place!
Even after the paid hot search service ended, Meyou was still on the hot search list!
Leaving Wang Yi completely bewildered.
The boss of the agency that ran the hot search for Wang Yi was even more stunned and scolded his subordinates:
"Idiots, they just bought a top ten hot search, ninth was enough, why did you boost it to sixth? Sixth costs ten thousand an hour!"
"Boss, you're wrong, the traffic we invested in was for ninth place. But who would have thought it would actually perk up and surge to sixth!"
"Really ninth place traffic? Didn't boost it more?"
"No!"
The boss sighed:
"Alright, consider them lucky. They only bought one hour, time's up, stop the traffic injection!"
"Boss, the traffic was stopped five minutes ago!"
"What? Stopped? Then how are they still on the hot search? Although they dropped one spot, they're still ranked seventh!"
"I don't know, could it be that they bought traffic from other companies too?"
"No, look at the number of comments!"
"My goodness, so many comments and interactions, and they're all real users, not zombie followers! It turns out Meyou became popular on its own and climbed up!"
"Yeah, we boosted him to ninth for an hour, and he climbed to sixth on his own. That's real power!"
"So many people discussing it? Is Meyou really that good?"
The boss, full of curiosity, also downloaded the Meyou APP and opened it:
"Holy cow, these dresses, this underwear, these stockings! Holy cow! I'm buying them for your sister-in-law right now!"
"This dress is beautiful! Buy!"
"This dress is figure-flattering, buy it too!"
"This pure desire style underwear is really sexy, buy!"
"These stockings are also good, buy!"
...
With a series of fierce actions, he had just earned five thousand yuan in hot search fees from Meyou, and in a short while, he spent over ten thousand...
Looking at the order screenshot, the boss's mouth twitched: "Am I running this business at a loss?"
The employees were utterly speechless: "..."
"It's fine, Meyou's pure desire style dresses, underwear, and stockings are all worth it, heh heh heh."
Seeing the boss's smiling face, other employees also lost their composure, downloaded Meyou one after another, and then, their eyes also widened, placing orders...
The Meyou "person-to-person" phenomenon reappeared.
Watching the hot search service expire, yet Meyou remained on the hot search list by its own merit, Wang Yi was quite speechless, only able to say Meyou was impressive!
Or perhaps other hot searches were too weak, relying entirely on comparison with competitors!
Just like one of QQ Music's "Big Three" who planned to promote his new song "Fanjian" and spent 200 yuan to sponsor an original music website.
Instantly, "Fanjian" surged to first place on that website's chart, but the song's quality was so good that it became a huge hit across the entire network, and he made so much money his hands went numb...
Now, Meyou buying a hot search spot had a similar ingenious effect!
However, by 8 PM, without the purchased traffic, Meyou's hot search dropped to eighth place.
At 8:30 PM, it dropped to ninth place!
By 9 PM, it dropped to tenth place!
By 10 PM, it had already fallen out of the top ten!
It wasn't that Meyou's popularity was gone, but rather new Weibo posts had surged up, pushing Meyou down!
However, the resulting profits were also excellent.
Meyou remained in the top ten of the hot search list for four hours, garnering over five million views and more than ten thousand comments and interactions.
Meyou gained over 200,000 new users, with more than 20,000 users placing orders, resulting in over 7 million in profit!
A 5,000 yuan hot search bringing 7 million in profit is not just a good deal, it's incredible!
No wonder a wave of popularity in the past life could make a brand sell out.
Top streamers could sell tens of millions, or even hundreds of millions, of yuan worth of goods in just a few hours of live streaming...
Traffic is truly terrifying!
Thinking of this, Wang Yi decisively spoke:
"Sining, buy another four hours in the top ten hot searches. I want Meyou to stay on the hot search list until dawn!"
Just how many new users, how much revenue, and how much profit will this bring?
(End of this chapter)
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