"Or is it that Meiyou Technology is very strong?"
Chen Chuanqing frowned.
If the other party really had strength, he could give it a try with them!
If it was just some second-generation heir messing around, he wouldn't bother!
He was already 38 and should have advanced further, achieving great things, but who knew he'd be fired along with the operations manager.
If he couldn't find a good employer again, his life would be miserable.
Unfortunately, even as the former assistant to Vancl's operations manager, he had strong work abilities and good connections, but still couldn't find a good job.
In a second-tier city like Jizhou, e-commerce was underdeveloped, and there wasn't even a decent e-commerce platform!
As for continuing to develop in a big city?
Thinking about his aging parents, his wife and daughter back home, and the pressure of a big city...
He decided against it.
He was getting old and couldn't handle the hassle.
It wasn't until yesterday, when he saw Song Sining recruiting an e-commerce operations manager in the alumni group, that he came to take a look with a try-it-out attitude.
Seeing Chen Chuanqing arrive, Yu Xue quickly reported to Song Sining.
This kind of e-commerce talent was exactly what Wang Yi needed, and Song Sining had specifically instructed so.
However, at this moment, she still had a few more people to interview.
Wang Yi heard this and walked over:
"It's fine, Sining, you continue to interview others. Give me Chen Chuanqing's resume, I'll interview him personally."
"Okay, Boss!" Song Sining quickly took out a resume and handed it to Wang Yi.
Wang Yi looked at it, former assistant to Vancl's operations manager...
Isn't this a coincidence?
This is exactly the kind of talent we need!
Although Chen Chuanqing was an assistant, to be frank, at Vancl, except for operational decisions personally made by the operations manager,
most other tasks, whether it was negotiating with clients, finding suppliers, organizing promotions, or stocking goods, were handled by Chen Chuanqing, the assistant!
It could be said that Chen Chuanqing knew everything about e-commerce operations except for making decisions!
And Wang Yi's Meiyou e-commerce was precisely lacking such a person who could work and had resources.
As for decisions?
Of course, Wang Yi would make them himself!
After all, Vancl was driven to bankruptcy by them.
Let them make decisions again?
That would be courting disaster!
However, getting talented people like Chen Chuanqing to successfully join Meiyou depended on Wang Yi's skill!
Wang Yi remembered that 2011 was the year Vancl went from prosperity to decline, and then, within a few years, it completely collapsed...
As a friend and shareholder of Vancl's old chairman, angel investor Lei Bus couldn't reverse the situation and completely withdrew from Vancl's board a few years later...
But after so many years, Wang Yi couldn't remember the specifics.
He simply took out his phone and started searching for news about Vancl.
"In 2011, Vancl's mobile client users exceeded 4 million..."
"Vancl's growth rate continuously exceeded 300%... highest valuation 3 billion, over 13,000 employees..."
"Vancl signed a certain superstar as spokesperson..."
"Vancl raised its sales target from 3 billion to 10 billion..."
"Vancl's sales performance in the first half of the year was not optimistic, completing only one-third of its first-half target, with losses exceeding 400 million..."
Looking at these news articles, Wang Yi shook his head:
"Indeed, Vancl started to decline this year!"
As for the reason, Wang Yi also understood.
Unlike Taobao, Vancl was its own brand, self-producing (including OEM) and self-selling.
To look good for listing, Vancl forcibly raised its annual sales target to 10 billion, and its stock preparation was probably 5 billion!
As a result, only 3 billion was sold in a year, leaving 2 billion in inventory...
Under the pressure of 2 billion in inventory and nearly 1 billion in losses, with the capital chain broken, if Vancl didn't die, who would?
If they had proceeded steadily, maintaining the 3 billion target and 2 billion in stock, they would have developed very healthily.
E-commerce is most afraid of taking too big steps and straining yourself!
For Meiyou's development, Wang Yi never pursued scale or sales revenue; he only looked at profit! Another point was the poor quality of Vancl's clothes.
Wang Yi remembered that one year during Double Eleven, Vancl was exposed by the General Administration of Quality Supervision for substandard quality, and subsequently, it completely collapsed...
Meiyou must take this as a warning!
Having grasped this information, Wang Yi waved his hand:
"Yu Xue, please invite Manager Chen in."
"Okay, Boss."
Chen Chuanqing walked in, looked at Wang Yi in front of him, and his heart sank:
"The Meiyou boss is so young!"
"It's over, sure enough, it's a second-generation heir running a company, just dabbling!"
Wang Yi spoke calmly:
"Please sit."
"Thank you."
Chen Chuanqing sat down, intending to go through the motions and then leave:
"Boss, should I introduce myself first?"
Wang Yi waved his hand:
"No need, I've already read your information. Let's talk about the real reason you left Vancl."
"This..."
Chen Chuanqing frowned slightly.
Since he didn't want to join anyway, he decided to be frank:
"I was the operations manager's assistant, and my boss was laid off, so I had no choice but to leave. I guess I picked the wrong side. Sigh!"
A sigh, full of helplessness.
He had thought that by working diligently with the manager, he would soon be promoted to supervisor, even an assistant one would be fine.
But he hadn't even been promoted yet when the manager was fired!
And the one who took over was the manager's archenemy!
Predictably, Chen Chuanqing had no place to stay and could only resign dejectedly.
Wang Yi shook his head:
"That's not the reason! Your manager was also a scapegoat. The newly appointed manager won't last long either."
"What do you mean?"
Chen Chuanqing was startled, full of confusion.
He was good at business, but when it came to the ins and outs of things, he was like a bystander who couldn't see the full picture!
"Vancl's annual sales target was raised to 10 billion. How much did you actually complete in the first half of the year?" Wang Yi asked.
Chen Chuanqing thought for a moment:
"1.6 billion."
Wang Yi nodded:
"Less than one-sixth of the annual target! This means the full-year target won't be met. And to reach the 10 billion target, Vancl probably stocked 5 billion in goods. If it's not completed, how much inventory will there be? Have you calculated it?"
Chen Chuanqing thought:
"Sales in the second half of the year might be even worse than the first half. The actual annual sales would be around 3 billion, with 2 billion in inventory!"
"Hiss! If that's the case, the entire Vancl is probably in danger!"
Chen Chuanqing gasped, taking a sharp breath:
"So, someone has to be held responsible for this, and my manager was pushed out?"
Wang Yi waved his hand:
"That's just the surface. Where do you think Vancl's real problem lies?"
Chen Chuanqing thought:
"Vancl blindly expanded, the 10 billion target was too high, too much stock led to excessive inventory, severe losses, and even a broken capital chain!"
"Still too shallow."
Wang Yi shook his head:
"Vancl's problems are mainly in three areas."
"Please enlighten me, Boss."
Chen Chuanqing stood up solemnly.
Wang Yi spoke unhurriedly:
"Firstly, Vancl's strategy was wrong!"
"Vancl started at the low end, focusing on cost-effectiveness, but suddenly abandoned the low-end market to target the mid-range. Consumers didn't accept it, and sales declined. It's incredibly difficult to raise a brand's positioning once it's low!"
"Secondly, the direction was wrong!"
"Vancl chose the men's market, making mid-range shirts, the kind that cost one or two hundred. But they didn't realize that men's money is the hardest to earn! If they had focused on the women's market, there might have been a glimmer of hope."
"Thirdly, Vancl's management had problems."
"Vancl's clothing designs couldn't keep up with the times, nor could its warehousing management model. Even the most basic quality was problematic. If it didn't collapse, who would?"
"This... Thank you, I understand!"
Chen Chuanqing was deeply shaken and enlightened.
With a few words, Wang Yi sharply pointed out Vancl's main problems!
Strategic errors, directional errors, management errors!
These were all core issues that led Vancl from aiming for 10 billion to being on the brink of bankruptcy!
In an instant, Chen Chuanqing's gaze towards Wang Yi changed repeatedly.
Gone were the previous doubts, disdain, and resistance, replaced by respect, admiration, and awe!
For a seventeen or eighteen-year-old student to possess such strategic vision, surpassing that of Vancl's senior management, was truly terrifying!
After all, if Vancl's senior management had been able to see these things clearly, it wouldn't have completely declined from prosperity to bankruptcy within half a year!
But Wang Yi was so young and already possessed such far-reaching strategic vision, so Meiyou's future was likely boundless!
Thinking this, Chen Chuanqing stood up and sincerely said:
"Boss, my abilities might not be particularly outstanding, but I am diligent, pragmatic, and hardworking.
I have a clear overall understanding of e-commerce operations, including the establishment and operation of warehousing and logistics systems.
I am also familiar with many suppliers, OEM factories, and other resources. I hope, Boss, you can give me an opportunity to join Meiyou e-commerce!"
(End of this chapter)
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