At 3:00 a.m., the nite sky was silent, with a few stars hanging faintly above the roof.
In the Leya Supermarket, however, it was a completely different scene. Bright, busy, and crowded.
Mu Hanxia and some of the staff were also "sent down" to the supermarket to help with counting and moving goods. In fact, almost all the staff were secretly on duty that nite.
After working for several hours, Mu Hanxia was covered in sweat and rested against a pile of goods. Just then, He Jing came over with a box of fruit and leaned against her to take a breather. "Hey." He Jing said, "Do you think we can really defeat Yongzheng in this promotion?"
Mu Hanxia said slowly, "Defeat, not necessarily. But it will definitely give them a heavy blow."
"Why?" He Jing was still busy and confused, "Yongzheng and the others can also do big promotions."
Mu Hanxia smiled and said, "Do you think that this time, President Meng is simply fighting a price war with them?"
He Jing was stunned.
Mu Hanxia raised her hand and pointed to her water cup on the side: "Be good, bring me my water first."
He Jing glared at her, but still "served" her water first, and then heard her explain unhurriedly: "It's very simple, the opening image of a new store is very important. Just like when we go shopping, the first impression a store gives us will affect whether we go to that store for a long time in the future, right?"
He Jing nodded. "Yes."
"When Yongzheng opens, it will also do a certain amount of promotion, and let customers feel that they are cheap, the environment is good, the service is good, and the quality is good, right?" "Yes, Yongzheng is like this..." "Then what consequences will it bring to them if we suddenly do a lot of promotion now, and just one week before they open?"
He Jing looked at her blankly: "What consequences?"
Mu Hanxia smiled slightly, took out two fruits from her box, and tossed them in her hand easily. "First, our promotion is very sudden, and it must be unexpected for them. If they are caught off guard and cannot do the same level of promotion, then when they open, customers will have just experienced our big promotion and will be deeply impressed. They will definitely feel that this supermarket is not cheap and not affordable. Then even if they do well in other aspects, it will be difficult to recover this image."
"That's right. "What if they set their prices even lower than ours?" He Jing asked. "Second, even if they set their prices lower than ours, they can't lower them too much, right?" Mu Hanxia said leisurely, "We've already used up most of the room for price cuts, and customers' psychological expectations have basically been met. They'll only think that they're just a little cheaper than Leya, and it won't give customers too much of a shock or shopping passion. In other words, because of our sniping, Yongzheng had to spend more money, but only got a little marginal effect. In short, it was difficult for them to establish a strong and attractive image for customers this time."
She spoke fluently and naturally, but He Jing listened in silence. It took her a while to digest what she had said, and then she finally understood what she meant. It seemed that what she said was really reasonable.
He Jing couldn't help but ask, "Where did you learn all this? Did the people in your office tell you?"
Mu Hanxia shook her head and lowered her voice. "I'm just a small fry. Why would they discuss the principles with me? I figured it out myself." She smiled a little as she said this.
He Jing looked at her seriously for a while and sighed, "Han Xia, you seem to be a carefree person, just like me. Actually, you are more clear-headed than anyone else and know what you want. It's pretty good."
Mu Hanxia was stunned, and hesitated a little: "Are you praising me or scolding me?"
He Jing laughed and poked her forehead with her finger. "I'm praising you, praising you, praising you! You should continue to play the fool and eat the tiger. Good job. I'll always support you."
Mu Hanxia felt a warmth in her heart, but her face was a faint, nonchalant smile: "Yeah."
He Jing glanced at the still busy surroundings and said, "I don't know what will happen tomorrow..."
Mu Hanxia didn't say anything. But the man appeared in her mind.
She felt that her analysis was correct, but if the person on the other side was Lin Mocheng, and he said that he would defeat Leya in three months, and his legendary experiences... Mu Hanxia really didn't know how he would control the battle.
================== The next morning.
The entire architectural style of Yongzheng is newer, more spacious and more fashionable than that of Leya across the street. At this moment, Lin Mocheng was sitting in the general manager's office on the top floor of Yongzheng, holding a cup of hot coffee, leaning back in his boss's chair, and watching the US stock market.
Outside his door, the cadres and staff of Yongzheng were also ready, waiting for the opening in a week.
"Knock, knock, knock--" someone knocked on the door.
Lin Mocheng said calmly, "Come in."
Several managers of core departments walked in. They were all confidants of Cheng Weiwei, and they all looked anxious.
"President Lin!" one of them said, "Le Ya started a big promotion today! The prices are very low, and some of the goods are ridiculously low! Now their entire venue is selling like crazy, and all the customers around have gone to them!"
Lin Mocheng raised his eyebrows slightly and said nothing. Another manager said, "They're doing this on purpose! They're doing this to us on purpose. The information we received before was that they would only offer a 5% discount. They kept the information so secret, and then suddenly launched a big promotion. It was obvious that they wanted to give us a hard time when we opened!"
Everyone echoed, and they were all a little angry. They all looked at Lin Mocheng again, to see what he would say in response.
But Lin Mocheng just lowered his head and took a sip of coffee, and said lightly, "What are you panicking about? Aren't we also keeping our plan under wraps?"
This remark made everyone quiet down. Yes, when it came to the plans that Lin Mocheng had arranged in the past few days, everyone's expressions became a little indescribable. Alas, it felt like they were holding a bomb in their chest, and they didn't know if the bomb would kill their opponent or themselves after it exploded...
Lin Mocheng ignored their hesitation and asked, "What surprises me is that according to the previous information, Meng Gang's style of doing things has always been stable and conservative. What made him change his approach? Abandoning the relatively mild 95% discount, suddenly changing to a full-scale attack?"
Everyone looked at each other, and one person said hesitantly, "President Lin, I heard a rumor, I don't know if it's true... It is said that a salesperson from Leya advised Meng Gang, saying that President Lin, you are a ruthless character, and a 5% discount is not enough..."
Mu Hanxia had been working all nite and was almost exhausted. At noon, she took advantage of the fact that no one was around and hid in the warehouse, where she dozed off on a pile of goods. The warehouse was cold and dark, and her clothes were covered with dust, but she didn't care. When she was in high school, her family didn't have much money, but she could at least dress herself up neatly and beautifully, and she could even be a class beauty. In the past few years, she had been doing dirty and tiring work, and she didn't care about her appearance at all. She could make do with any situation.