Early June 1997.
Wald Pictures.
Zane Blackwood, Victor, Kevin Feige, and director Zack Snyder gathered together for the fifth discussion before the release of the movie "The Purge Project."
"Guys, there are less than 10 days left before the release date of 'The Purge Project' on June 13th. We have to hurry up with our second promotional push." Zane said first.
Victor and the three men straightened up immediately.
Director Zack Snyder attached great importance to it!
You know, although his last movie "Hard Candy" had won a good reputation among niche films, its North American box office wasn't high. He was now counting on "The Purge Project" to fight a turnaround and shock those who had underestimated him.
"Mr. Blackwood, I have confidence in you. When you speak, I and the crew will fully cooperate with the film's publicity," Director Zack said loudly.
Zane nodded in relief at the moment.
After rounds of Zane's guidance and support, Zack Snyder had become his staunchest supporter.
He had expressed his position in front of the crew and the media more than once: "Zane Blackwood is now the most outstanding young producer in Hollywood and a genius in his field. The most commendable thing is his screenwriting talent. I'll be frank, the scripts he writes are enough to put many senior screenwriters to shame. He is so humble and so refreshing. In short, I think Mr. Blackwood is a very, very formidable filmmaker."
Damn!
Zane had told Zack more than once: "Be low-key in the future. If you keep saying this, my talent can't stay hidden!"
Who knew that Zack actually stopped mentioning it, which almost annoyed Zane to death.
As a last resort, Zane had no choice but to appear on the TV show himself, so that the American people could get to know him properly.
Was it easy for Zane?
It wasn't easy!
Would you say that Zane was part of a proud generation that wanted to save face?
"Hehe, I won't admit it!"
...
"Boss, the official website we built for the creative concept of the 'The Purge Project' was established two months ago and has received the anticipation and praise of many netizens. Currently, the number of participants is as high as 30,000."
"At the same time, a series of publicity work we formulated earlier under the title of the new director of 'Hard Candy' has also received responses from many people in society."
CEO Victor introduced the pre-publicity work for the movie.
Zane nodded and asked: "So for the second promotional push before the movie is released, do you have any plans?"
Zane couldn't afford to be careless!
The North American summer season this year, even looking at a ten-year span, was one of the few that could be called a "death season."
A huge swarm of blockbusters!
On May 23, the second installment of the "Jurassic Park" series was released;
On June 6, "Con Air" was released;
On June 15, "Hercules" starring Governor Arnold was released;
On June 20, "Batman & Robin" and "My Best Friend's Wedding" starring Julia Roberts were released simultaneously;
On June 27th, "Face/Off" directed by John Woo and starring Cage was released;
I have to say that at the beginning of May, Zane was shocked when he saw the movie release list presented by the theater.
"It's a goddamn blockbuster bloodbath!"
"Jurassic Park" needs no further explanation. Its first film, directed by Spielberg, shocked the entire Hollywood upon release. Even the Hong Kong film industry, immersed in the dream of being the "Hollywood of the East," was crushed by the dinosaurs from ancient times.
"Jurassic Park 2" had a serious decline in word-of-mouth, but it wasn't something just any film could challenge.
$230 million in North America and over $600 million at the global box office.
These dinosaurs from ancient times, could you compete with them using just your head? !
"Batman & Robin" is also a major IP movie, the kind that is famous all over the world.
Of course, it was also facing a decline in word-of-mouth, being the worst-received installment of the entire "Batman" series, and the one that led Warner Bros. to shelve the franchise. It wasn't until Nolan took over that Batman, silent for a long time, returned to the public's sight.
But.
The hundreds of millions in North American box office for a Batman film wasn't something the low-budget film "The Purge Project" produced by Wald Pictures could compete with.
"My Best Friend's Wedding", ranked 9th in the North American annual box office rankings in 1997, with a North American box office of $127 million;
"Con Air", ranked 15th in the North American annual box office rankings in 1997, with a North American box office of $101 million;
"Hercules", ranked 17th in the North American annual box office rankings in 1997, with a North American box office of $100 million;
"Face/Off", ranked 11th in the North American annual box office rankings in 1997, with a North American box office of $112 million;
Look at the directors and starring actors of these movies: Spielberg, Governor Arnold, Julia Roberts, Nicholas Cage... which one wasn't a Hollywood heavyweight?
Were there any movies released in Hollywood in June 1997 that were easy to pick on?
"It's too hard for me!"
"Too hard!"
"I can't solve this problem!"
Looking at the movies released in July again, it was enough to make one break down.
On July 2, "Men in Black" was released, with a North American box office of $250 million and a global box office of $580 million. It ranked No. 2 in the North American annual box office rankings in 1997 and is one of the masterpieces of Will Smith's filmography.
A single "Men in Black" movie allowed Sony Columbia to earn a fortune!
Movies starring Will Smith made him a member of the Hollywood $20 million club.
And the other movies released in July weren't any less troublesome.
Veteran Hollywood superstar Harrison Ford starring in "Air Force One," Miramax's "Good Will Hunting," Warner's "Contact" starring two-time Oscar-winner Jodie Foster, Touchstone's "George of the Jungle"... these films produced were all among the best-known on the annual box office charts in North America in 1997.
The North American summer of 1997 was a symbol of Hollywood movies in the 1990s. It was the most obvious summer season with a large number of blockbusters in the past ten years.
This year's North American summer created a glorious era for Hollywood.
Of course, many Hollywood film companies collapsed during this summer. According to incomplete statistics, no fewer than 15 Hollywood film companies went bankrupt just because of the summer season in 1997.
"This year's summer season is just too brutal."
It wasn't that Zane hadn't thought about avoiding it; he had, but was persuaded otherwise.
But then he thought about it, Zane felt a little unwilling.
It didn't make sense that he had to avoid it!
Although "The Purge Project" couldn't compare to those well-known blockbusters, its scale wasn't small. Not to mention, the film's creative concept of sanctioned violence was very outstanding, especially in the era of relatively lacking film creativity in 1997.
"Maybe we can give it a hard try."
Zane was feeling a bit recklessly confident.
Victor and Kevin Feige also strongly advised Zane to rise to the challenge.
Kevin Feige said: "We can't expect to avoid it every time."
Victor said: "Blindly avoiding will make our Wald Pictures always be looked down upon. This time, the film 'The Purge Project' is not bad. Even if the box office isn't as good as other movies, I believe we definitely won't lose money. If handled properly, it could even make a fortune and completely establish Wald Pictures' reputation."
Director Zack didn't speak.
However, the look he gave Zane at that moment was full of fervor.
Yes, as a director, who was willing to avoid other movies?
"It's settled!"
"This time we'll go for it!"
Zane said decisively: "Victor, contact Donna immediately, inform her to have the UPN TV network fully cooperate with the promotion of 'The Purge Project' and promote the movie on 'America's Got Talent.'"
Hearing this, everyone was immediately delighted.
Absolutely!
At this stage in America, was there any variety show more popular than "America's Got Talent"?
No!
There was no doubt that once "The Purge Project" was promoted on the talent show stage, it was bound to have a huge publicity effect.
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