Since the Barcelona Olympics showcased the extraordinary strength of NBA stars thanks to the three transcendent stars known as the Demon Bird God, the entire world's attention in basketball has shifted to the NBA.
From 1991 to 1993, Michael Jordan took the torch of the league's top player from Magic Johnson, leading the team to the modern basketball's first and only three-peat, establishing a dynasty, and turning the focus of the NBA onto the Bulls.
In 1992, a total of 90 million US Dollars was invested by numerous brands, plus 30 million from the Chicago City Hall, and 60 million from the Bulls, amounting to 180 million US Dollars to build a new arena. Due to the largest contribution by United Airlines, besides having a long-term store use right like other sponsors, they could also pay 1 million US Dollars annually to own the arena's naming rights long-term, so this arena was named the United Center and was put to use last Christmas.
