Firstly, Wallace started early, and secondly, the store name wasn't a blatant copy.
Although everyone sells fried chicken, fries, and burgers, many consumers perceive this chain as less low-end, giving it a distinct identity, and over time it stands out among thousands of similar stores nationwide.
Unfortunately, that competitor took the same old path as AFG and the like.
According to Brother Xiao Yang, its name was called New World Digital Flagship Experience Center, just one word difference.
In fact, there was no need to imitate "New Era" because it was meaningless. The essence of the store name lies in the word "experience," focusing on that is enough, while the prefix should avoid the original version to not always live in its shadow.
