PRICING
Calculate your costs
It's crucial to evaluate all costs associated with running your business, including the initial salon setup, along with daily expenses. Here's a list of costs you should consider:
• Rent or lease for the lash room
• Utilities such as electricity, water and internet
• Salon equipment and furniture
• Lash supplies
• Employee wages (if applicable)
• Marketing and advertising expenses
• Insurance coverage
• Maintenance and repairs
• Software subscriptions (online booking, accounting, website domain and hosting, etc.)
Understanding your costs will help you determine the minimum price you need to charge to cover your expenses and make a profit.
Research the market
Identify your local competitors to analyze the lash styles or services they offer and their pricing strategies. To do this, simply Google 'eyelash extensions near me' or search hashtags like '#(Your area name)lashes' on Instagram. Focus on those that have a similar target audience, level of experience, and quality. This will give you an idea of the prevailing rates in your locality and help you position your prices effectively.
Decide on which lash extension styles you'll offer
After gaining insights from your competitors, it's time to decide which styles you'll offer. We suggest starting with simpler options such as classic sets and volume sets, followed by infills of 2 to 4 weeks. Once you find a style and schedule that works for you and your clients, you can start offering more various options such as hybrid sets or service add-ons (such as, colored lashes or wispy spikes) Be careful not to set your price too low or too high compared to others. Setting a price that is too low may result in no profit, leading to burnout and giving up. Setting a price that is too high may prevent new clients from coming through the door.
Even if you attract clients, if they don't perceive the value or skills they expected, they simply won't come back.
Value your loyal clients and identify red flags for clients you should let go
Building a clientele takes time. For some, it may take a few years with slow growth, while for others, it may be quicker, becoming fully booked within the first few months of starting the business. It's important to be patient and put your best effort into every set you offer. The result is the most important factor, rather than how quickly you finish a set. Avoid rushing, as speed will improve over time, allowing you to complete sets more quickly and become more profitable.
When you do acquire regular clients, take extra care of them. You want to find someone who comes back for infills regularly, appreciates your work, respects your skills and expertise, and values the convenience of your salon.
However, there may be clients who are not worth keeping. These clients constantly complain about your prices, ask for discounts, change or cancel appointments frequently, or treat you in an inappropriate manner, causing you stress. In such cases, consider letting these clients go in a professional way.
Determine your profit margin
Decide on a reasonable profit margin that allows you to earn a fair income for your skills and expertise. Consider the value you provide to your clients, such as your technique (classic, volume or hybrid), customer service, and overall experience.
Formula to calculate the price for beginner
Once you have these factors, you can use the following formula to calculate the price for lash set:
Price = Base cost + (Time x Hourly rate) + Overhead cost + Profit margin
Remember to regularly review and adjust your pricing strategy as your skills improve, and your business grows. It's important to strike a balance between being competitive and ensuring your prices reflect the value you offer as a lash artist.
Best beginner lash tech prices strategy
Determining the appropriate pricing strategy can be challenging for new lash artists. If you're recently trained in eyelash extensions and still refining your skills, you can consider the following approach:
• Provide the first 4-5 treatments free of charge to gain experience and build your portfolio.
• Offer the subsequent five sets at a cost covering only the materials used.
• Set the price for the next five sets at 30-50% of the full price to gradually transition to higher rates.
• Afterward, you can confidently offer your lash services at the full price. This pricing plan allows you to balance gaining experience, attracting clients, and gradually increasing your rates as you become more skilled and established in the industry.
As a beginner lash artist, you have the freedom to set your own pricing. To stand out, consider offering additional services or items such as lash brush, eyelash extension cleanser or eye mask. Take time to research and analyze your competitors, observing their customer service practices, salon environments, and booking processes. By identifying their strengths and weaknesses, you can refine your own service and provide an exceptional experience for your clients.
When is the best time for you to raise the price
As a beginner lash artist, the best time to consider raising the price is when you gained significant experience, built a strong client base, and provided high-quality results. When you feel confident in your ability and establish a reputation, you can gradually increase the price to reflect the value you offer. Remember to inform the price increase to your clients in advance (on social media for e.g) and highlight the improvement as well as the added benefit they will receive.
How many percent of the price should I raise?
The percentage of each pricing increase as a lash artist can vary depending on several factors such as your location, level of experience, demand for your service as well as the overall market rates. It is recommended to start with a modest increase, such as 5-10% of each price the value you offer. This allows you to gauge the client's reaction if the new price aligns with sure to regularly evaluate your costs, skill level and market conditions to determine the appropriate percentage for future adjustment.
Average Price Point for Standard Eyelash Extension Application:
• Classic:
• Beginner: $50 - $80
• Intermediate: $80 - $120
• Advanced: $120 - $200
• Volume:
• Beginner: $80 - $100
• Intermediate: $100 - $150
• Advanced: $150 - $250
• Hybrid:
• Beginner: $70 - $90
• Intermediate: $90 - $130
• Advanced: $130 - $220
Add-On Services:
• Lash Baths:
• Beginner: $10 - $15
• Intermediate: $15 - $20
• Advanced: $20 - $25
• Lash Removals:
• Beginner: $15 - $25
• Intermediate: $25 - $35
• Advanced: $35 - $45
• Colored Lashing:
• Beginner: $25 - $35
• Intermediate: $35 - $45
• Advanced: $45 - $60
• Spikes:
• Beginner: $30 - $40
• Intermediate: $40 - $50
• Advanced: $50 - $70
Notes:
• Classic, volume, and hybrid extensions each have different pricing tiers based on the complexity of application and materials used.
• Prices may vary depending on the region, salon reputation, and technician expertise.
• Consider offering package deals or discounts for combining different extension types or add-on services to attract clients and increase revenue.
• Ensure that your pricing reflects the quality of service provided and remains competitive within the local market. Regularly review and adjust pricing as needed to maintain profitability.