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Chapter 34 - Not Yours to Brand

Monday morning.

The flyers were everywhere.

In lockers. On bathroom mirrors. Tucked into textbooks that weren't hers.

"ASH VS. ??? — THIS FRIDAY. BACKLOT. 11PM.Sponsored by Kwon Enterprises Underground."

Her face — grainy but unmistakable — front and center.Eyes mid-strike. Fist cocked. Blood in the air.

No permission.No warning.No choice.

She stared at one for a long time.

Didn't touch it.

Didn't tear it down.

Just read the fine print at the bottom:

Tickets: 200,000₩. VIP seating available.

They weren't scared of her anymore.

They were selling her.

She found Jaeyul in the north hallway, exactly where he wanted to be: surrounded by the school's elite, talking like a prince who knew the kingdom was already his.

She walked straight into his circle.

Quiet.

But not silent.

The others moved fast — they'd seen her in the ring.

He didn't.

He just smiled. Again.

"Good to see you got the invite."

She didn't blink.

"That wasn't an invite. That was a branding iron."

He shrugged.

"Publicity. We're in the same system now. Might as well shine."

"Don't mistake silence for consent."

"I don't need your consent," he said. "I have your image."

That was the moment something inside her cracked.

Not loudly.

But clean.

She stepped closer. Real close. Just enough that the others backed up.

Her voice dropped.

"Do you know what the difference is between a fighter and a brand, Jaeyul?"

He didn't answer.

So she did.

"A brand doesn't bleed.I do."

She walked away.

Didn't look back.

Didn't need to.

Because she knew — even without seeing — that Jaeyul was smiling.

But it was tighter now.

Like he'd just realized he'd started a game she wasn't playing for fun.

That night, Aara sat at the kitchen table, the flyer flattened beneath her hand, her jaw locked, knuckles tight.

Haru walked in, dropped a USB drive next to her mug.

"Jaeyul's funding comes from five shell companies."

"That's a lot of work for one rich kid."

"He's not the source," Haru said. "He's just the mouthpiece."

"Then who's the hand feeding him?"

Haru paused.

Then said a name she hadn't heard before.

"Rae Jin. My father's fixer."

Aara looked up sharply.

"You never talk about your family."

"Because they don't matter."

"Then why do they keep showing up in your rearview?"

Haru's jaw clenched.

His voice was flat. But his eyes weren't.

"Because someone in that house still thinks I owe them something."

Silence.

Then Aara leaned back in her chair, eyes scanning the flyer one more time.

"Let them keep printing."

Haru blinked.

"You want this fight?"

"I want them to remember what it cost."

Friday night came fast.

This time, the crowd was twice as large.

Phones up.

Merch being sold.

People betting thousands.

And in the ring?

A stranger — older, bigger, built like a pro.

Not a student.

Not local.

Imported.

Aara didn't flinch.

Didn't hesitate.

She didn't fight for the crowd.

Not anymore.

She fought for the silence after the fall.

And when her opponent dropped — wheezing, nose broken, knee shattered — she stood over him and tore the flyer in half on camera.

Then dropped it at his feet.

The room went quiet.

No applause.

Just awareness.

This wasn't just a win.

It was a message.

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