This study explores the impact of the Computer Programming subject on ICT students' learning outcomes at Benigno "Ninoy" S. Aquino High School. It examines how programming affects students' problem-solving skills, logical thinking, and academic performance. The research findings suggest that while programming helps students break down complex problems and improve their critical thinking, some students still struggle with debugging and structured problem-solving. Additionally, programming was found to support learning in subjects like mathematics and science. The study highlights the need for enhanced teaching strategies, hands-on practice, and additional support to help students maximize the benefits of learning programming. engagement and advertising capabilities, while Instagram and TikTok excel in attracting younger audiences through visually engaging content. Over half of the respondents considered social media platforms highly effective for increasing brand awareness and customer interaction. Businesses that utilized interactive features such as live videos, influencer marketing, and targeted ads reported higher engagement rates. These findings suggest that small businesses should strategically tailor their marketing efforts based on platform-specific strengths-leveraging Facebook for community engagement, Instagram for aesthetic branding, and TikTok for viral marketing. Moving forward, businesses are encouraged to adopt a diverse social media marketing strategy to maximize their reach and engagement.