The ink was barely dry on the Adidas contract before the world began to spin faster. The Adidas aftershock followed in a frenzy around the world.
In the world of social media, information spreads so fast, and of course, the news of Sam's Adidas contract spread like wildfire in harmattan.
Within 24 hours, #SM10 trended worldwide. Billboards lit up across Lagos, Abuja, Barcelona, London, and New York, Sam's face in sleek black and gold, holding his new boots aloft like a weapon.
Barcelona's boutique shop ran out of stock in hours as ecstatic Barca fans went on a frenzy, buying every available boot on sight.
In Abraka, trust the Aba market industry, counterfeit "SM10" knockoffs flooded the markets overnight, kids rushing to grab them just to say they wore Sam's name like the fans in Europe.
The Spanish media gushed. Mundo Deportivo called him the new face of Adidas, the face of world football.
British tabloids screamed. ["Adidas Bet the House on Moses."]
