Chen Yiyang originally thought that Zhang Yuling's e-commerce company encountered trouble because it was doing too well in Africa, encroaching on territory that French forces considered their own in North Africa.
It turned out, after asking for more details, the underlying reasons were even more complicated.
Zhang Yuling had founded an e-commerce brand in Morocco called Xiyin, with the original intention of selling cheap clothing and goods from home to more affluent African countries like Morocco.
Unexpectedly, after the brand was established, it was warmly welcomed by the locals in Morocco, and sales were booming.
There are quite a few people in Morocco with close ties to France. When they shared Zhang Yuling's Xiyin e-commerce site with their friends and relatives in France, these French people were very attracted to the cost-effective products and so they began requesting their Moroccan contacts to purchase on their behalf.
