The chaos of the playoffs was a universe unto itself, a pressurized bubble where normal life ceased to exist. But for a brief moment, the outside world pierced the bubble with the force of a tidal wave. The morning of Game 3 in Chicago, Kyle Wilson's phone, usually a tool for film and family, exploded into a frenzy of notifications that had nothing to do with basketball.
It was Launch Day.
The Kyonic "Lucky Greens," his first signature playoff sneaker, had been released at 8 AM Eastern. By 8:02, they were gone. Every single size, from the smallest youth model to the largest professional edition, had been scooped up in a historic, digital feeding frenzy. The website had crashed, then come back online to display a single word: **SOLD OUT.**
