The celebratory parade continued for a long time, eventually converging on Magnolia's central plaza.
Fairy Tail's stage float came to a stop at the very center of the square.
Such a grand event naturally culminated in a group activity.
This time, however, it wasn't just a Fairy Tail group exercise, but rather an invitation for all residents and tourists participating in the Harvest Festival Celebration to join in.
For the past few years, the Harvest Festival Celebration had typically concluded in this manner.
The audience members readily cooperated, following instructions with ease, most of them clearly familiar with the routine.
After all, the Harvest Festival Celebration attracted not only ordinary tourists but also numerous journalists.
Such a high-profile event naturally warranted extensive media coverage.
Therefore, even tourists who had never attended the Harvest Festival Celebration before, or those visiting Magnolia for the first time, could easily grasp the general flow of events, avoiding any confusion or uncertainty.
Of course, even those completely unfamiliar with the proceedings could simply follow the crowd.
The enthusiastic participants would eagerly explain what to do.
The residents of Magnolia were as warm and welcoming as ever.
Thanks to Fairy Tail's presence, the city maintained excellent public order.
Tourists flocked to Magnolia, bringing substantial economic benefits while their potential to disrupt the peace was kept firmly in check.
Naturally, the locals harbored little hostility toward these visitors—after all, they were the city's bread and butter!
While not every Magnolia resident directly profited from tourism, the city's overall economy undeniably thrived on the industry's prosperity.
City officials were also present in the square, organizing the crowd and ensuring orderly movement to prevent stampedes or similar accidents.
On the elaborately decorated stage float, Marco made his grand entrance, lyre in hand and dressed like a prince in his stage costume.
Marco's appearance ignited a wave of cheers from the crowd.
His popularity was undeniable—"Ishgar's Biggest Star" lived up to its name, with fans spanning every demographic.
He had even made a cameo in a recent film, cementing his status as the most famous Mage of the era.
Of course, this excluded legendary figures from centuries past, like the "Zeref," whose fame far surpassed Marco's and remained well-known among older generations.
In the modern era, no Mage is more renowned than Marco.
After Marco took the stage, his fellow musicians gradually joined him, each dressed in their finest attire.
Even if nothing else, the sight of this group of handsome men and beautiful women was a feast for the eyes.
When it came to visual appeal, Fairy Tail had always been in a league of its own.
The Guild boasted no members as strikingly unique as One Night.
After many days apart, Fairy Tail's own band finally reunited for a performance.
It had to be said, this was a sight reliably seen only during the Harvest Festival Celebration.
While performing gigs could earn them extra money, Mirajane and Marco, the two lead singers, rarely took on such engagements.
As the band was their support group, they couldn't perform without them.
Thus, performing remained an occasional hobby.
Earning a little extra was welcome, but even without financial gain, the members enjoyed the chance to travel and have fun together.
Their true livelihood still came from their primary profession as Mages.
As the lead singer, Mirajane should have been the last to take the stage, according to convention.
However, this was the Harvest Festival Celebration, and Mirajane was joined by numerous Fairy Tail members.
They gathered around Makarov, accompanying Mirajane for this special performance.
"Everyone, let's sing together!"
Mirajane, dressed as elegantly as an elf, grabbed the microphone and shouted loudly.
As her voice rang out, the music began.
"Masayume Chasing!"
Mirajane announced the song title, and the crowd erupted in cheers.
As the signature song of Fairy Tail, its popularity was widespread.
Fans of Marco, fans of Mirajane, and fans of Fairy Tail alike knew the song by heart. Even those who weren't fans could likely hum a few lines.
After all, the song had been released several years ago and remained strongly associated with Marco, Mirajane, and Fairy Tail.
Its popularity showed no signs of waning, and it was destined to become a defining memory for an entire generation.
As long as Fairy Tail endured, this song would likely continue to resonate with the Guild for years to come.
"Hoo-wah-oh~ Yeah~..."
As the intro began, Mirajane started humming softly, her voice as ethereal as a celestial melody.
Her innate vocal talent was truly extraordinary, worthy of the praise even from Lyra, the Celestial Spirit of Lyra, who had marveled at her heavenly voice.
Mirajane had only started the song, but it quickly transformed into a grand chorus as everyone joined in.
"Masayume, chasing, chasing, Seize the moment, chasing, chasing, ~"
The entire town of Magnolia resonated like a giant loudspeaker, its voice echoing across the land, a sound that belonged to Fairy Tail.
Bravely chase your dreams, ignite the flames in your heart, become your true self, become the strongest version of yourself in history!
The Harvest Festival Celebration reached its climax.
The song's infectious energy and fiery passion swept through the crowd, making them feel like Mages climbing the peaks of life, like members of Fairy Tail themselves.
This impact would endure, leaving a deep impression in their memories, one they wouldn't soon forget.
And through them, it would spread to those around them, shaping their lives for years to come.
They would become "Fairy Tail's" "living water," helping to promote "Fairy Tail" and "Magnolia" as if they were truly part of "Fairy Tail," as if they genuinely shared in its glory.
This was cultural influence.
Marco had been working on this for years.
The previous three Guild Masters had laid a solid foundation for "Fairy Tail," and upon that foundation, he would build a towering skyscraper!
This skyscraper consisted of various developments: merchandise, figurines, photo magazines, biographies, novels, films, and television series.
Marco had expanded the "Fairy Tail" IP in every direction, transforming it into a culture, a trend, and a phenomenon.
"Fairy Tail's" reputation had exploded far beyond that of a mere Mage Guild.
As a result, "Fairy Tail" now had no shortage of funds.
Even without the constant financial support from the Heartfilia Conglomerate's railway business, "Fairy Tail" had developed a formidable self-sustaining profitability.
And this was before even considering its core business operations—the power of IP development was truly terrifying.