Every customer attending the book signing event received a survey card made of cardboard before entering, intended to gather statistics on why they purchase fairy tale books and what they consider the strengths of this book.
To encourage serious completion.
At the checkout counter, this card can act as a 2-pound cash voucher.
The market department of the Scholastic Group will collect these cards, analyze the sales data and feedback from readers for each book published by the group, and fill their business data model.
"Sir, I need to deliver these to the manager immediately."
The staff appeared a bit anxious judging by their expression.
"No worries, I'll just take a handful, you go ahead and deliver the rest."
Dean Hawke casually grabbed a handful of ten or so survey cards from the basket and waved his hand to signal the staff to attend to their own matters.
The survey is divided into four sections—
