The staff who've worked long at the bookstore.
Never underestimate the impact of a good promotional poster on book sales.
The proportion of readers who pick books based on cover alone is higher than most people imagine.
Even in the electronic-dominated era, people willing to buy books in physical stores and read paper books have a collection-like sentiment toward books.
They are not just buying words but also purchasing a beloved piece of a collection.
Especially when aimlessly wandering in the bookstore, drinking coffee, showcasing a bourgeois lifestyle on Instagram—having a beautifully cute book by one's side is an essential decor.
Even Waterstones' display cases love placing two books with beautiful covers in prominent positions.
The poor-quality text, a debut work by an unknown obscure author, or a purely stream-of-consciousness or spiritual cultivation book doesn't matter.
As long as the cover painting has taste and artistic appeal.
A few copies sell each week.
