The poster is slightly taller than an average person, approximately two meters high and half as wide, making it a large promotional page.
It is printed on polyethylene resin.
Resin is not a high-end printing material due to the differences in ink adhesion and light refraction. The colors on the printed poster differ somewhat from the original color codes in the computer engineering file.
During the printing process, there is also a small amount of color deviation that is hard to correct.
The advantage of resin is its convenience, as the printing cost is very low.
Once printed, it can be placed in a cinema's window display frame as a movie release preview according to different needs.
Alternatively, as with the Waterstones staff, it can be affixed with adhesive to an aluminum stand and placed on the roadside as a promotional sign.
Hence, it is widely used in the printing industry.
