"Kyle, oh no, Boss, if… I said if, you were to buy an NBA team, which one would you buy?"
At this moment, Plank suppressed the turmoil in his heart and looked at Kyle anxiously.
Once Kyle really buys an NBA team, plus Manchester City Football Club in the Premier League, then Under Armour Sports Goods Company can completely use this to build a sports goods group, a large-scale sports goods group involving design, manufacturing, sales, and promotion.
Not to mention being able to surpass well-known sports goods giants like Nike and Adidas, but if they want to gain a foothold in the sports world, then it will definitely be very easy.
Future development will also enter the fast lane!
As soon as he thought of this, Kevin Plank felt his blood boiling, like a volcano ready to erupt, surging!
It must be true!
Don't... be joking!
"Hey, hey, hey, I say, buddy, don't just smile! Tell me, which NBA team are you going to buy?" Plank stared at Kyle with burning eyes.
"Haha!"
Kyle smiled: "Golden State Warriors, what do you think?"
Upon hearing this, Plank swallowed a few mouthfuls of saliva.
He was too excited.
Plank now understood one fact, that Kyle was not joking, but seriously intended to buy an NBA team and build a sports goods business empire.
However... at this moment, Alexander, as the director of the group president's office and the chairman's chief assistant, poured a basin of cold water.
"Boss, as far as I know, the Golden State Warriors' market is very average. I happened to read reports on this aspect. The season tickets for the Golden State Warriors in 2000-2001 have currently sold less than 5,500, which is at the bottom of the league. The price of acquiring the team is low, but from the perspective of market value and future growth points, it is not worth our acquisition." Alexander said.
Market;
Future growth points;
Current team status;
... various factors,
Made the value of the Golden State Warriors drop significantly. In economic terms: the cost-effectiveness of investment and return is not high!
Alexander added: "The owner of 1ic) Cable Company, Chris Cohan, who sells cables and cable TV interfaces, acquired the Golden State Warriors club for $119 million."
"As far as I know, he subsequently invested as much as $40 million in the team, but the current market value of the entire Golden State Warriors barely exceeds $100 million, which is far from the growth rate of market value of similar clubs."
In a word, Alexander supported Kyle acquiring an NBA club, but did not support acquiring the Golden State Warriors.
Plank followed up with repeated nods: "Kyle, I also think we can completely acquire a team with a better market and better record, don't you think?"
For a time, Alexander and Plank both stared closely at Kyle.
However, Kyle shook his head.
"We must protect this house!"
Kyle adjusted his emotions and said solemnly: "We must protect this house! This sentence is the slogan I set for Under Armour, and it is also our company's external marketing principle. At present, the sports goods designed and produced by Under Armour use new materials, especially the compression gear series, which reduce friction and assist muscle exertion, etc. When it's hot, we ventilate, suitable for temperatures above 24 degrees Celsius."
"This is both our slogan and our requirement for our products!"
"Looking at the current sports goods market, this is undoubtedly a warrior-like declaration!"
"So the question comes?"
"The NBA club that best fits our product declaration, isn't it the Golden State Warriors, with their average market and terrible team record?!"
In 2003, Under Armour Sports Goods Company began to run advertisements with the theme of "Warriors". Their slogan was "We must protect this house" (this slogan is still in use today), which provided great help for Under Armour's listing on the US stock market in 2005 and its future robust growth.
As soon as the advertisement was launched, the sales of Under Armour products in that quarter exceeded 26%.
After 2010, Under Armour spent a lot of money to make Stephen Curry their spokesperson, precisely because of the fit with the "Warrior Declaration"!
At present, Kyle naturally wants to bring it up to accelerate Under Armour's development.
Alexander: "..."
Plank: "..."
The two were shocked, looking at each other, and could see the surprise and excitement in each other's eyes.
After a long time.
"That's great, buddy! Warriors! We must protect this house, this is definitely the slogan that best fits our Under Armour design philosophy. Once this slogan is released, coupled with advertisements and our design and production standards, it will definitely greatly promote the development of our company." Plank was extremely excited.
At this moment, the more he looked at Kyle, the more pleasing he found him, his eyes like fire.
Kyle couldn't help but shiver, subtly avoiding Plank's fiery gaze.
Alexander sighed: "Boss, I have no doubts now, and no reason to object. I believe Mr. Victor Jones, the CEO, will also agree with your decision."
Acquiring an NBA team does not require using funds from Kyle's personal account. Golden Dawn Entertainment Group alone is fully capable of buying a team.
Well, to be precise, it could buy several teams at once. Of course, this is not a permitted transaction.
The tone was thus set!
Buying an NBA team, combined with Manchester City Football Club in the Premier League, plus the media power of Golden Dawn Entertainment Group, and Kyle's abundant capital, the vision of the Under Armour Sports Goods business empire definitely has a great possibility of being realized.
4.2 billion US dollars!
This price was the peak market value of Under Armour Sports Goods Company before 2020. It is far from the market value of Nike and Adidas, which exceeds 160 billion US dollars. However, now with Kyle's addition, everything will definitely undergo huge changes.
"Although I didn't watch much NBA and European football in my previous life, I still know many of the superstars in these two areas, including some more famous players. With them joining, Under Armour Sports Goods' exposure will definitely greatly increase."
"Once the sports business empire is built, Under Armour's market value will definitely exceed tens of billions, or even more!"
Well, as for the technological content contained in sports products, in fact, to a large extent, it's all bluff, and it mainly depends on specific marketing strategies.
Since then, the tone for acquiring an NBA team was set in Kyle's few words.
If nothing unexpected happens, in half a year to a year, Kyle will once again have a big toy.
Kyle said: "Alexander, please organize my suggestions into a document as soon as possible, and bring it up for discussion at the next group meeting."
"Yes, Boss." Alexander nodded.
Kyle said: "Plank, you should also shoot the 'Warrior Declaration' advertisement as soon as possible. Well, you can contact Zack Snyder, the head of the production department of Page Pictures, for this."
Zack Snyder is not only an excellent film director, but also a top MV director. At the same time, he has amazing achievements in shooting commercial advertisements, which Kyle naturally did not forget.
"Don't worry, Kyle. If I don't do a good job with this advertisement, then I won't have the face to see you!" Plank was full of drive.