A few days later.
June 14, 1997.
The midnight box office data of "The Purge" and the box office data on the premiere day have just been released and were summarised to the group CEO Victor as soon as possible.
"Well done!"
Victor looked at Kevin Feige in front of him and said excitedly, "Our new movie didn't disappoint us. The midnight show took in $5.01 million and the opening day box office took in $23.7 million, ranking first at the North American box office on Friday."
The first-day box office of 23.7 million was among the top ten first-day box office of the year, even in 1997 when Hollywood was full of blockbusters.
The midnight show box office was 5.01 million US dollars, which is not much. It is far less than the box office of more than 57 million US dollars for the midnight show of "Star Wars 7" in the future; it is even less than the box office of more than 60 million US dollars for the midnight show of "Avengers 4", but looking at it in 1997, it is already a very good box office result.
Kevin Feige was also delighted, saying, "Not only that, the average attendance of our film 'The Purge' across all major cinemas was also number one on Friday. It's conceivable that we will be the top box office winner in North America over the three days of this weekend."
Victor and Kevin had reason to be excited.
You should know that the production cost of "The Purge" was only 12 million US dollars. If you don't count the box office revenue from theatres and film funds, and don't count the cost of film promotion, Page Pictures was able to recoup the cost in just one day.
This achievement is enough to be proud of!
"Kevin, please notify Ms. Donna from UPN in my name and ask her to fully cooperate with the secondary promotion of 'The Purge'. Also, contact our partner media and newspapers and ask them to increase publicity. I'll call the financial department to let them know."
Victor said immediately.
"Okay!" Kevin Feige responded immediately.
"Wait a moment!"
Victor suddenly added, "Don't forget the online media and forums, as well as the troll army we hired, let them take action again."
Kevin nodded immediately in agreement.
You should know that in this film promotion work, online promotion accounts for almost half of the promotion funds.
In Hollywood in the 1990s, this was undoubtedly a very bold move!
But the final result also surprised the entire Page Pictures!
The effect of online publicity has more than doubled compared to last year, which made Victor realise very clearly that the main promotional channel for movies in the future will no longer be offline traditional paper media, but the online Internet.
Page Pictures was the first in Hollywood to establish a navy force!
The effect is naturally very good!
Da da da~!
After Kevin Feige left the office, Victor immediately called to tell Kyle the good news.
"real?!"
At this moment, Kyle could hardly hide his excitement.
"Our new film is doing so well at the box office, it even ranked first on Friday?!"
The box office of "The Purge" far exceeded Kyle's expectations.
You should know that in the original time and space, the total box office of this film produced by Universal Pictures in North America was more than 89 million US dollars; in 2013, it did not even enter the top 30 of the North American box office rankings that year.
But...
But now, according to the current box office trend, it is certain that the film will exceed 100 million US dollars in North America. As for how many dollars it can finally earn, it depends on the publicity.
"Victor, the secondary promotion of the movie depends entirely on you. If you need support, feel free to contact me." Kyle made a promise immediately.
"Okay, boss."
Victor solemnly hung up the phone.
Now that the group has grown and is doing well, Kyle no longer needs to worry about many things. He just needs to control the overall situation.
Kyle was so happy that he just wanted to open a bottle of champagne to celebrate.
....
Walt Disney Pictures.
Compared to the excitement of Worldwide Pictures, the senior executives within Disney Pictures were somewhat gloomy.
Because the movie "The Greatest Show" produced by their company only ranked second on the North American box office rankings this Friday.
The box office on Friday only closed at 6.3 million US dollars!
"Damn Page Pictures, damn 'The Purge'!"
One executive angrily complained: "According to our previous forecast, even if the box office of 'Earthquake' on the second Friday was less than 10 million US dollars, it would not be suppressed so low!"
The movie "The Greatest Show" is this weekend, its second weekend.
In the three days of the weekend last week, the movie "The Greatest Show" reaped 51 million US dollars in box office revenue, ranking first; this weekend, although they knew that "The Purge" was coming in strong, they did not expect the box office gap to be so large.
"Snort!"
Another executive snorted, "It's pointless to say that now. Our film, 'The Greatest Show', is doomed to fail at the box office over the three days of this weekend, but we absolutely cannot sit idly by and wait for failure."
"That's right!"
The first executive who spoke agreed very much.
They don't count on "Earthquake" now, but June 15, which is tomorrow, is Father's Day in Western countries, and Disney will release a new movie on this day.
——"Hercules"!
It is a well-known IP work of Disney Pictures. As early as the 1970s, it was already put on the movie screen, but at that time it was in the form of an animated film. In the late 1980s, Governor Arnold starred in the live-action version of "Hercules", which achieved the top five box office results in North America that year.
This time, Governor Arnold and Disney have joined hands again to perform a new "Hercules", and Disney also attaches great importance to this.
But!
The sudden emergence of "The Purge" made them feel threatened.
This incident even alarmed Disney Studios' parent company, the Walt Disney Company.
Michael Eisner, Chairman of the Disney Group, personally gave instructions:
"Idiots, we are the great Disney. I don't care what you do, you must suppress the arrogance of "The Purge". If the box office of "Hercules" is affected, then all of you will get out!"
"Yes!"
A group of Disney Studios executives were sweating profusely.
After all, the person who spoke was Michael Eisner!
The famous Disney emperor!
Even though he is currently embroiled in a struggle with members of the Disney family, he still holds absolute power over the Disney Group. Telling them to get out is not just empty talk.
If you don't believe it, just look at Michael Ovitz!
Ovitz is a well-known figure in Hollywood. He co-founded the giant CAA agency and was invincible in the acquisitions of Columbia and Universal Pictures. He has been ranked first on the Hollywood power list many times.
Moreover, in 1995, he joined the Disney Group and became the president of the Disney Group, his position second only to Eisner.
But what is the result?
Less than a year later, he was fired by Eisner!
Ovitz, the former talent agency giant, was in such a state of disgrace that he became a laughing stock in Hollywood.
Do you think the employees of Disney Studios would not be afraid of Eisner?
Is it possible not to take his words to heart?
.........................................
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